We are currently helping one of our member agencies, Rooster Strategic Solutions, with their search for a Senior Content Strategist & Producer.
The Senior Content Strategist & Producer at Rooster Strategic Solutions serves as a key member of the growing PR & Content team at Rooster. This role supports scalable content as part of client initiatives and campaigns to ensure world-class content marketing services and solutions, as well as clear and compelling storytelling online and off. End to end, from initial strategy to execution and through to performance measurement, the Content Strategist & Producer is responsible for content creation and delivery. The individual in this role is a seasoned expert in working cross-functionally with diverse communications disciplines, including public relations, content, social media, creative, video production, media and corporate identity/brand management. The Senior Content Strategist & Producer is a relationship-oriented consensus builder who is responsible for working across the agency and with clients to plan and activate content across many channels and formats. The individual in this role is extremely digitally savvy with a growth mindset and experience building inbound channels, or has experience in a digital or content marketing role.
AREAS OF ACCOUNTABILITY
Content Strategy and Planning
- Roadmapping detailed content plans and bringing them to life through inbound and outbound to build brands and brand channels
- Generating content campaigns and tactics that impact TOF and BOF weather for lead generation or customer retention
- Developing plans for paid and owned channels across media formats to deliver persuasive and compelling content that is actionable
- Creating content campaign scorecards and measuring their impact downstream
- Working closely with data/intelligence and digital teams to leverage data and martech for automation, personalization and deployment in content marketing campaigns
Content Production, Activation and Delivery
- Hands-on experience working closely with creative and account planning teams to ensure content tactics and campaigns are on-brief
- Integrating creative, comms and brand campaigns to a content strategy that sizzles
- Collaborating closely with creatives, project managers and video production and editors to create motion assets
- Working closely with media and digital teams to ensure organic and paid content work together effectively
- A knack for creating simple yet detailed timelines, conversion paths and matrices to ensure assets are delivered on time and on-budget for each and every channel and touchpoint
- Performs additional tasks to achieve positive outcomes for the team and clients
Content Performance Measurement and Reporting
- Ensure content marketing is deployed through martech efficiently on the front end and measured effectively on the back end
- Tracking, monitoring and reporting back on content impact internally and directly with clients
- Ensure content marketing campaign ROI through hands-on testing and experimentation with digital, social and data teams
QUALIFICATIONS
- Bachelor’s degree in communications, marketing, public relations or related field
- 6+ years’ experience in marketing-communications in an agency, firm or fast-paced, high-growth in-house setting
- Hands-on experience developing and implementing content strategy across multiple channels
- Experience creating and deploying impactful content for agribusinesses and agricultural brands or farmer-facing organizations
- A data science mentally for content measurement and metrics
- An analytical storytelling approach to content marketing results
- Natural collaborator with company and client leaders across functions, including creative, content, IT, marketing, media, sales, legal and others
- A public relations or comms professional’s eye and ear for brand tone and style
- World-class interpersonal and presentation skills, particularly with cross functional teams of varying levels
- Detail- and deadline-oriented
- Self-motivated, confident, agile, performance-focused and cool under pressure
TECHNICAL COMPETENCIES
- Analytics and optimization tools such as Google Suite, Google Data Studio, Google Analytics, Tableau, Funnel.io
- Engagement tools, such as On24, SproutSocial, Wistia, UberFlip, Outgrow, SurveyMonkey, Marketing Cloud, HubSpot
- Acquisition tools such as Cvent, Hopin, Google Ads, Bizzabo, AdRoll
- Collaborating on core systems (ERP, CRM, CMS, MAP, PM), such as Contentful, NetSuite, Marketo, Pardot, SFDC, Wrike, Webvantage,
COMPENSATION AND BENEFITS
$85-$105K
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