Job Title: Influencer Marketing Coordinator
Reports to: Influencer Marketing Manager
Job Location: Los Angeles, CA – Hybrid ( must reside in CA)
Job Class: Non-Exempt
About SHEIN
SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us at shein.com, instagram.com/sheinofficial and youtube.com/shein.
Position Summary
Our Influencer Marketing Coordinator will be responsible for executing strategic monthly influencer campaigns for our gen-z brand, ROMWE. We’re looking for someone obsessed with music, pop culture, fashion and gaming and always up-to-date on the latest social media trends.
You’re not only creative, but goal oriented, data-driven and have an all-around positive attitude. You’re forward-thinking, hardworking, diligent, self-starting individual with the mindset that this is more than just a job, this is your career. You wear many hats, chase after your dreams, love to network and are comfortable with picking up the slack wherever needed. You’ll be able to bring your groundbreaking ideas to ROMWE.
Responsibilities:
- You follow and know influencers and content creators across Instagram, TikTok and Twitch
- Work with the influencer team to strategically identify talent for gifting, brand campaigns, event activations and programs that maximize ROI and achieve campaign KPIs
- Influencer outreach, negotiation, and contracting to ensure an optimal outcome for the brand
- Oversee influencer generated branded content to ensure we stick to campaign timelines and deliverables
- Compile, analyze, and assess the performance of influencer marketing campaigns to make strategic decisions and improvements
- Maintain an influencer database with accurate and up to date brand partnerships
- Monitor event calendar and coordinate campaigns around major events
- Build strong relationships with talent, influencers, and agencies
- Develop and manage the influencer gifting program
Skills and Qualifications
- Bachelor’s Degree required.
- Minimum of 1-2 years’ experience in influencer marketing, preferably in fashion and entertainment
- Direct experience in gaming or very thorough knowledge and passion for gaming, gaming social communities, and trends;
- Excellent organizational and communication skills
- Master multiple projects simultaneously and prioritize
- Fluent in all social media platforms (Twitch, Instagram, YouTube, Twitter, Facebook, TikTok, Snapchat, etc.) and digital marketing trends
- Comfortable with occasional travel and networking
- Outstanding relationship-building skills
SHEIN Distribution, is an equal opportunity employer committed to a diverse workplace environment.
SHEIN Distribution Corporation
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