Digital Production Designer – Macy’s Media Network

About:
Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.

Macy’s Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.

Take the helm of one of the world’s most beloved brands and help bring it to life for our customers. As part of our team, you’ll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you’ll drive customer engagement and loyalty while sparking excitement.

Position Overview

As the Production Design Specialist for Macy’s Media Network, you’ll support revenue generation through creative oversight of advertisers’ assets in a broad range of media types. You’ll serve as creative production, building strong internal and vendor client relationships facilitating the quick review of campaign assets, balancing speed with accuracy. You’ll ensure that standards and technical requirements are met while keeping the Macy’s Branded customer experience at the center of all considerations.

Essential Functions:

• Reviews and approves a high volume of vendor-paid creative assets to ensure compliance with creative style guide and technical requirements
• Communicates creative requirements and technical specs to advertisers, and consults to provide clarity and guidance as needed
• Seeks to understand advertisers’ campaign objectives and respective brand identities, resolving non-compliant issues quickly through collaboration, iteration and win-win compromise
• Delivers final assets to the ad operations team for campaign setup & provides summary link of assets released for various partners
• Brand guardian, overseeing a broad spectrum of assets for multiple media types including, but not limited to:
  • On-site display advertising – Banners, Rich Media, Video
  • Off-site advertising – Social, Programmatic Display/Video, Connected TV
  • Billing statement inserts (working closely with Credit team)
  • Package inserts (working closely with Media team)
  • HSQ Jumbotron and in-store screens
  • Email banners
  • Campaign landing pages
• Maintains Macy’s Media Network sell kit
• Support production of campaign landing pages

Experience Qualifications:

• 3+ years of relevant industry experience in, production design or equivalent design-related fields.
• Strong command of all media types including social platforms – Facebook, Instagram in-feed static, videos and stories
• Retail experience preferred
• Ability to thrive in a high-volume, fast-paced environment
• Excellent written communication skills – ability to provide prompt, clear and actionable creative and technical specifications feedback at a level a non-designer would understand
• Clear understanding of digital user experience and accessibility
• Exceptional organizational, planning and prioritization skills; able to manage a large workload with fast turnaround
• Proactive, team player who works well independently
• Strong attention to detail and follow through – ability to catch even the tiniest errors down to a pixel

• Proficiency in Adobe Creative Cloud, XD, Photoshop, InDesign & Microsoft Office

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