The Director of Influencer is responsible for spearheading paid and organic influencer strategy and client relationships for Be Social’s client accounts. This important role acts as a senior advisor, educating clients on the paid influencer process, managing expectations, and driving the overall strategy for the account. The Director controls the process and communication within ‘kickoff meetings’ with an ability to onboard a brand, assess their goals and needs, and draft a strategy that sets the tone for the client relationship, from start to finish.
The Director will be responsible for overseeing and working directly on all paid and organic influencer accounts. The Director will have the management skills to lead and monitor team efforts to ensure the strategy is properly executed, the results are delivered and all goals are met. Director is controlling the process and client relationship at an elevated strategic level, and executing multiple campaigns from beginning to end.
KEY RESPONSIBILITIES:
- Brainstorm, ideate, and conceptualize with the client
- Compile and ensure timely completion of account weekly recaps, monthly reports, strategy guides, status calls, and overall plans with attention to goals
- Ensure account goals are being met, deliverables executed and client relationships remain positive
- Ensure Be Social clients are represented correctly and consistently across all target digital influencers
- Lead client status calls, giving comprehensive, concise, and clear updates on campaign management
- Manage weekly account check-ins for goals and devise ramp up or pivot strategies as needed
- Monitor social media, influencer + general digital trends, ensuring the team creates new strategies and reports to clients as needed
- Oversee and direct influencer team working on paid initiatives
- Oversee and direct the team with daily monitoring of paid influencer coverage across all social media platforms, blogs, and YouTube channels
- Oversee and direct the compiling of paid digital influencer outreach lists, budget breakdowns, and overall strategies
- Provide Team Leadership by creating an internal team environment where everyone is motivated to drive overall account growth and innovation
- Responsible for securing consistent coverage and significant results from strategic pitching and influencer relationships to achieve client goals
- Run point on all meetings and conference calls
- Serve as key agency point of contact for day-to-day paid client communication
Skills and Experience:
- Ability to manage employees and cultivate their growth within the organization
- College graduate with 7-10+ years of in-house and/or agency experience
- Able to identify communication opportunities
- Able to multitask and juggle multiple rolling campaigns at once
- Collaborative, hardworking, and enthusiastic attitude
- Creative, proactive, and strategic thinker
- Discreet, professional, and well-spoken, with excellent verbal and written communication skills
- Extremely well-organized, methodical, and efficient, with a good dose of common sense and initiative
- Knowledge of social media, blogging, influencer platforms as well as emerging platforms
- Proven experience of working in a fast-paced environment and ability to work well under pressure
- Proven track record of creating a positive impact on business through paid influencer campaigns and communications strategy
- Strong MS Word skills and Mac proficiency.
Be Social
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