Overview:
When a strategy is approved, you know it’s your time to shine. As a true practitioner and expert in marrying narrative and visual design to a strategy, you’re in your element when you sweat the details. You are a master at choosing colors, fonts, kerning, and spacing, and have a sense of deep satisfaction when you pull it all together to guide the appearance of the finished product. To ensure your aesthetics are carried through, you welcome the chance to oversee a project or marketing campaign and enjoy being involved in all stages of the process. As a valued team member, you readily chime in with guidance, constructive criticism, motivation, and ideas.
The Multimedia Art Director will play a key role in the development, delivery, management, and continuous
improvement of marketing content, collateral, and communications for both internal and external projects. Under direct guidance from the Owner & Creative Director, your role will be to: drive the execution of creative direction; create visually stunning collateral; incorporate multimedia and unique concepts into sales tools; improve conceptual representations; adhere to client graphic and branding standards, and complete projects from conception to completion. You will also be in charge of maintaining art and resource files and overseeing the correct licensing and usage of all artwork. This role will include heavy multimedia and graphic production which requires high productivity and accuracy in a fast-paced work environment.
The Multimedia Art Director will be extremely organized, able to work in an energetic environment, and capable of managing multiple tasks simultaneously, and will thrive on completing a range of work from conception to production.
Responsibilities:
● Primarily responsible for producing and executing existing creative strategies developed by Owner, Creative
Director or Client
● Create and maintain the visual look for all of our clients’ traditional and digital work, from inception to completion
● Develop engaging multimedia marketing content using video and motion graphics (animations), from initial
storyboarding, to production and post-production editing, that enhances and reinforces strategic messaging and elevates visibility and engagement among target audiences
● Design wireframes and mock-ups for websites and applications, including user interface graphics, icons, color schemes, content and infrastructure
● Time management, keeping track of all the current projects and making sure they are completed on time and in budget
● Ensure a high standard of visual execution across all channels and campaigns, ie, the materials are aesthetically engaging, the messaging is clear, the clients’ branding and style is adhered to, and the product is of high quality and error-free
● Collaborate with the team to brainstorm concepts and/or work through challenges
● Work well with copywriters, designers, developers and production team
● Firmly grasp the strategic intent and translate this into beautifully conceived, persuasive work that delivers the client’s objectives
● Technically proficient and works independently hands-on to personally produce all elements required for projects and campaigns
● Present concepts internally to the Creative Director and/or Strategy Team
● Utilizes a comprehensive and complete understanding of all graphic programs including InDesign, Photoshop,
Illustrator, Adobe Premier, After Effects, Adobe XD, Microsoft Suite and Keynote
● Continuously learn new technologies and be willing to dive into ANY project headfirst
● Take direction from Owner/Creative Director and all Senior Team Members and Clients
● Thinks “out of the box” and develops new and innovative ideas to showcase the client’s brand and message
● Work with account team to produce strategic, interesting and compelling creative that supports the
communication goals of the project/brand
● Work with high-profile clients, brands and in partnership with total creative team
● Hands-on team member who exhibits a strong team approach and a positive demeanor
● Play an important role as a team member of the larger “team” and has the flexibility to assist in any area you can when needed
● Possesses a take-charge, can-do attitude (productive/solutions-oriented approach)
● Has a desire to grow, share information, and communicate your role within the agency and to client(s)
● Stays organized, develops excellent file structure, and understands quality control
● Will assist the Creative Director in planning and direction of the creative department when the Creative Director is away
● May be asked to manage video shoots, photoshoots, and other out-of-office projects
Job Duties
● Work closely with Creative Director, and Copywriter to craft ideas for new projects
● Edit/Develop video content for online distribution
● Design wireframes for desktop and mobile using UI/UX techniques
● Manage/update content on our managed WordPress sites
● Design print ads including brochures, direct mailers, door hangers, etc
● Keep accurate data of hours allocated to each project
● Maintain the Able&Co file structure system
● Keep up-to-date on current trends
Goals & Expectations
● 70% billable hours in the first 3 months
● 80% billable hours thereafter
● Coordinate with all design-related vendors and interns as needed
● Work with the management team to streamline our internal creative workflow process
● Produce accurate work, on-time and within budget
● Be actively involved in and contribute to a design community/group of your choice
● Identify needs of the creative department and share with reporting supervisor
● Work with Website Developers on projects
Able&Co.
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