Overview: Creative Director
We are seeking an outgoing, creative-minded leader with at least five years of experience working as a creative director. The ideal candidate is someone who has exceptional communication skills, loves working with a team of creatives, and is passionate about creating content. You will spearhead all of our content initiatives including; direct response ad creative, social media content, sales and promotion content, email content, blog content, and any other content needs the business has.
Simply put, we need a content marketing badass who has the ability to lead, manage, hire, train, and grow our content team. You must have the ability to work with product development, marketing, and sales to develop strategic content initiatives that help achieve brand goals. You must intimately understand our brand voice, our ideal consumer, and the values of our brand so everything we create is “on brand” and speaks to our ideal customer. You must be able to analyze data, determine content trends, and help us curate meaningful messages for our community.
Live Bearded is a fast-paced, dynamic e-commerce company based in Tempe, AZ, and developing a cohesive content strategy with outstanding content that drives results is critical to our success. Founded in 2016 by two best friends, Spencer and Anthony started Live Bearded to help Beardsmen look, feel, and be their best. At LB, we work our asses off, love to have fun, support each other, and, most importantly, support our customers. Over the last 8 years, we’ve had the privilege of serving hundreds of thousands of Beardsman from all over the world, and we are just getting started.
As a brand, we have three content pillars that guide our efforts: educate, entertain, and encourage. First, we want to educate our community on all things related to men’s grooming. Then, we want to entertain them with fun lifestyle content (aka brotherly ball-bustin’ and some good old-fashioned shenanigans). Finally, we want to encourage them with mindset and personal development content.
The right candidate is a highly motivated creative director who loves to work hard, is disciplined, and loves working in a fast-paced, results-driven work environment. You strive to be the best you can be in all areas of your life and are someone who shares these core values:
Actions > Words
- You lead by example in everything you do, walk with integrity, talk with honesty, hold yourself accountable, and always do the right thing. Your standards are high, and your commitment to living with purpose is even higher. You lead, not follow. You believe, not doubt. You create, not destroy. You want to be a force for good.
Whatever It Takes
- You take massive action in the pursuit of your goals, intentions, and commitments. You apply creative problem-solving and critical thinking to find outside-the-box solutions and opportunities in every obstacle and setback. Simply put, you do whatever it takes to get the job done.
Community Obsession
- You believe the greatest gift we can give someone is the gift of being seen, heard, and understood and you strive to give this gift as you support, encourage, and inspire your team, and our community with every interaction. You have a “one client” focus, are obsessed with creating WOW Experiences, and treat everyone with kindness and respect.
Better-Every-Day
- You believe it’s your responsibility to Do Better every day, to learn from your mistakes, grow through your failures, and strive to be the best you can be. You seek personal excellence in all areas of your life, take radical responsibility for your results, and are committed to constant and never-ending improvement.
FREEDOM
- You are a trailblazer who carves your own path and willingly goes into the unknown in spite of fear, doubt, or uncertainty. You embrace the uncertainty of life and live your life by a set of principles and values. You run towards the fight, stand up for what you believe in, and will always hold the line.
Gratitude
- You believe life is happening for you, not to you and you choose to live every day with appreciation and gratitude for the obstacles and opportunities life presents you. You strive to live with a positive, can-do attitude and lead from a place of love, compassion, and kindness.
If this sounds like you and you want to work in a fun, fast-paced, results-oriented meritocracy, you might be the perfect candidate for this opportunity.
Responsibilities
The Creative Director will play a pivotal role in defining and executing the creative vision of Live Bearded. This individual will be responsible for the strategic development and execution of all creative outputs, ensuring they not only captivate and engage our audience but also drive measurable results in line with our business objectives.
- Understand Brand Voice and Target Market: You must deeply understand the brand’s voice, mission, values, and unique selling position so you can create content that is aligned with who we are and what we represent. You must help us further understand our audience through audience research, creative analysis, and competitor research to identify market gaps and opportunities.
- Creative Strategy Development: You will work with our creative team and marketing department to craft compelling creative strategies that effectively convey our brand voice and values to drive consumer action, particularly in direct response advertising, marketing, and social media.
- Leadership and Team Management: You will lead and develop our creative team, fostering an environment of creativity, innovation, and professional growth. You will be responsible for following the EOS leadership/management system from the Book, Traction to ensure all team members are aligned with the brand’s goals and creative standards.
- Content Creation and Execution: Oversee the creation of all marketing materials, from concept through execution, ensuring they are on-brand and tailored to our target audience. This includes video campaigns, digital ads, social media content, and email marketing campaigns. We have a small team so you will be required to create content with the team, as well as support them in their efforts.
- Performance Optimization: You will be required to regularly review the performance of creative campaigns, using insights to refine and optimize future content. You must ensure that all creative work meets aesthetic standards and contributes to the individual campaign goals.
- Collaboration Across Departments: Work closely with marketing, sales, and product teams to create cohesive and effective campaigns. Ensure that creative processes are integrated seamlessly with broader company operations and objectives.
- Innovation and Trend Analysis: Stay ahead of industry trends and incorporate cutting-edge creative techniques and technologies into our campaigns to keep the brand at the forefront of the grooming industry.
Requirements
You must be a seasoned creative expert with proven leadership skills that can support our creative teams development while hitting KPI’s and driving brand awareness and growth.
- You need at least 5 years of experience in a creative leadership role, preferably within a direct-to-consumer or e-commerce.
- A strong portfolio demonstrating expertise in developing direct-to-consumer advertising and digital content strategies.
- Proven track record of managing and inspiring creative teams.
- Excellent communication and collaboration skills, with the ability to articulate creative vision and strategy effectively.
- Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.
- Strong analytical skills to help us analyze content trends, marketing campaigns, and promotions so we can iterate and improve with every new campaign.
- You must be passionate about storytelling and creating engaging consumer experiences. You must understand story frameworks and how to tell a compelling story through our content.
- You must be an innovative thinker with a drive for testing new ideas and pushing creative boundaries.
- Aligned with the core values of Live Bearded, including a commitment to community, quality, and integrity.
- You need to be highly motivated and capable of thriving in a fast-paced, dynamic environment. We believe in meritocracy and don’t want someone who is part of the “5pm club.” We want someone who loves what they do, loves working hard, and will do whatever it takes to get the job done.
How To Apply
If you would like to learn more about this position and apply to work with us, you can submit an application here on LinkedIn to express your interest. If you have the required experience, we will send you a message with a series of questions to see if you would be a good fit for the role. After that, we will start with a Zoom meeting to connect and ask some questions.
Live Bearded
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