Location: 20% Poultney , VT / Flexible
Description
BHAKTA Spirits is seeking an inspired Creative Producer to build and manage our in-house content production efforts with a particular focus on our podcast and video content production. As we deliver the world’s largest collection of vintage spirits, we are building brands that help our customers “Find Your Spirit” at one of our four locations – Vermont, France, Florida and Columbia – and this is your chance to build the image of a luxury brand and the personal media platform around visionary founder Raj Peter Bhakta. You will have the opportunity to explore ambitious ideas and work directly with our esteemed founder to capture and project the voice of our brand. You will be responsible for developing the creative vision and executing the content production for all brand launches to support marketing and sales; building new platforms for sustainable marketing growth – podcasting, youtube, social media.
Mission
Strategize, plan and execute the content production for multiple brands of spirits, tasting rooms and event locations. Owning the multimedia presentation of the brand, the Creative Producer will work to project the brand’s ethos as forged by our Founder Raj and produce content that stands out from any other luxury brand by leveraging the unique assets available to BHAKTA Spirits.
Outcomes
- Own the entire production operations of our podcast featuring Raj Peter Bhakta from early ideation through pre-production, production, post-production and delivery.
- Book an esteemed roster of guests for the podcast.
- Produce photo and video content to support all brands, events and locations at BHAKTA Spirits and other brands.
- Develop a healthy stable of FTE, PTE, Contractors and/or Creative Agencies that can meet the production demands of various teams.
- Develop and launch a long term content strategy for projecting the brand voice that captures the ethos of “Drinking Vintage”.
- Lead the efforts to put BHAKTA Spirits on the map as the premiere status spirits company in the industry.
- Connect the stories happening within our organization with the world.
Competencies
- You must be creative! The person in charge of our content to be able to produce and/or delegate the production of highly creative content; thoughtful & eye-catching.
- Ability to develop clear creative briefs for executive review and signoff (CMO, Founder) that will drive budgets and deliverables with the creative team.
- Has experience and an established network of content producers that can be leveraged for future content production.
- Has experience and ability to use cameras to capture organic social content during events and stories.
- Leverages technology to develop a clear workflow for content production.
- Leverages technology to have a clear digital asset management system that is organized and accessible to the organization.
- High-level understanding of our target audience and effective communication style that resonates with our audience.
- Project management skills – will be working w/ graphic designers, video editors, copywriters, and with BHAKTA Spirits internal teams for obtaining and putting together content, and will need to maintain a posting schedule.
- Collaborate with various teams (such as marketing, operations & growth) for the development of social content.
- Understanding and passion for status spirits is a plus (>$100).
Attributes
Strong cultural value fit as vetted by the CEO, Founder and CMO.
- Storytelling—A good storyteller will capture the imagination of their audience and leave them with something that can resonate with the audience long after the story is over. Everything that is said (through written word, imagery and video) is said for a reason.
- Self-Starter—A successful BHAKTA employee must have an entrepreneurial mindset, having a sense of ownership of what they develop and deliver.
- Empathetic & Customer Obsessed—Must possess the ability to capture the emotions and desires of our target customers and visitors through imagery and copy.
- Trustworthy—Core principle of the BHAKTA Spirits team. Freely exchange ideas and thoughts without ego or pretense. Receptive and open to direction. Respects deadlines and commitments.
- Teamwork—Willingness to do whatever needs to be done, regardless of whether the task falls within your job description
- Business Acumen & Entrepreneurial spirit— Ability to collect, assess and interpret relevant information and make sound decisions.
- Organized and proficient in Microsoft Office & Adobe for organization and content distribution.
Skills
- Creative Tools – Adobe CC or alternatives – Premiere, Lightroom, Photoshop, After Effects, Capture One, Davinci Resolve.
- Experience developing creative briefs, storyboards, planning and producing photo and video productions
- Social Media
- Copywriting
- Community-building
- Creative strategy
- Analysis & Budgeting
- Content Production
- Podcasting
- Youtube
- 3+ Years Experience
Salary & Benefits
- Competitive Salary
- Comprehensive Employee Benefits Package—medical, dental, vision, FSA, 401(k)
- Travel reimbursement
- Employee Purchase Prices
BHAKTA Spirits
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