Position Summary:
The Art director is responsible for the overall visual aspects of brands advertising and media campaigns. This role will coordinate with cross functional teams to build better than great brand“stories”. This role will maintain a strong team with effective communication and follow through results. The Art Director is creative, and innovative, generating and inspiring new ideas. Producing excellent results with minimal direction and meticulous attention to detail.
Essential Functions of this Role:
The essential duties and responsibilities of this position include, but are not limited to:
Responsible for print creative direction for portfolio of outdoor brands
Oversee all design projects and help to create brand consistency
Deliver creative solutions to communicate brand objectives
Responsible for all print creative direction for seasonal print catalogs, advertising, packaging, trade materials, consumer collateral, etc.
Will oversee all of the categories photo shoot creative direction
Will work closely with merchandisers and product managers to have a complete understanding of the product direction and objectives
Will manage a team 2-4 designer, at all levels
Will work closely with studio manager to keep all projects on schedule and see projects through completion in a timely manner
Will determine the need for outside assistance, freelancers, copywriters, and creative agencies
Manage and mentor creative team, push and inspire the creative team to deliver the highest level of creative possible
Will work with copy writer to assure tone is consistent with creative direction.
Works closely with interactive design director to help maintain a consistent brand presentation online
Heads up seasonal research trips to help keep creative team in touch with market and current design trends
Will have a very strong understanding of current and future design trends
Competencies:
Leadership – Leads and defends initiatives; Forms and leads teams; Engages individuals and organizations that influence the work and success
Strategic Thinking – Develops strategies to achieve team and organizational goals; Shows creativity and imagination; Seeks and seizes opportunities for collaboration with other departments
Planning/Organizing- Prioritizes and plans work activities, Uses time efficiently; Develops goals and objectives; Able to handle multiple tasks simultaneously
Problem solving – Identifies and resolves problems in an efficient and timely manner; Gathers and analyzes information; Uses reason and logic to develop and implement alternative solutions to problems
Decision-making- Makes timely, relevant and evidence-based decision both independently and in the team setting; Exhibits sound and accurate judgment; Supports and explains reasoning decisions
Communication- Effective verbal and written communication skills. Should be able to adapt communication style to suit different audiences
Prefer experience working on multiple brands either in house with a portfolio of brands under company umbrella or within agency managing multiple brands/projects
The People Brand
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