Requirements + Information:
Location:
- PST based
- Office locations in SF and LA.
- Remote-first with quarterly travel.
Company size:
- Mid stage ($100m/year revenue) startup in the consumer electronics industry
Compensation:
- $160-$175k base salary
- Equity
*MUST HAVE REQUIREMENTS*
- Hands-on e-commerce background. (I.e. deep, hands-on knowledge of building + scaling CRO strategies)
- Experience owning + leading SEO
- Experience working in-house at a growth-stage startup (please, no agencies).
- *These are must-have requirements to be considered for the role. If you don’t have experience in the above, please refrain from applying to this specific role
Our client partner is seeking an entrepreneurial and analytical driven individual to take their DTC business to the next level. Reporting to the VP of Growth, this Director of Ecommerce will have considerable autonomy and the opportunity to take big swings in crafting & improving the customer journey.
The ideal candidate has excellent communication skills as well as the technical expertise and customer centric mindset to prioritize high impact tests & lead cross-functional projects.
Responsibilities:
- Build a rigorous CRO program to improve AOV, LTV and conversion rates for their products. Drive meaningful improvement with rapid AB testing. Lead a cross-functional team of stakeholders in strategy, roadmap, and execution.
- Improve e-commerce, merchandising and online shopping experience by managing product presentation, inventory & assortment, pricing, page optimization. Work closely with operations and sales teams and collaborate with UI/UX designers, product, and brand.
- Lead website development roadmap. Work with brand, growth, product teams to shape the online shopping experience. Work closely with engineering to implement.
- Own SEO and collaborate with brand and creative teams on content strategies and tactics. Roll out best-in-class SEO practices to improve rankings and discoverability.
- Own landing page optimization & testing. Work closely with paid media teams to optimize.
- Improve the customer post-purchase and drop-off journeys with thoughtful CRM & lifecycle strategies.
- Collaborate with Sales and Marketing on promotion calendar. Work closely with the Director of Amazon to test & learn.
- Monitor customer feedback and reviews to identify areas for improvement and implement enhancements.
- Stay up-to-date with industry trends, competitive landscape, and emerging technologies to maintain a competitive edge.
Requirements
- Bachelor’s degree and 7+ years experience leverage ecommerce strategies to drive revenue
- Proven track record of success in developing and executing e-commerce strategies (including CRO, LPO, merchandising, promotions, SEO) that drive revenue growth and enhance the customer experience.
- Experience managing roadmaps around ecommerce solutions and testing.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent leadership and communication skills, with the ability to collaborate effectively across teams.
- Entrepreneurial mindset with a passion for innovation and continuous improvement.
- Deep expertise in Shopify, Google Analytics, SEO tools. Bonus: Experience with BI and data visualization tools like Amplitude, Metabase, Mixpanel.
- Experience with CRM / Lifecycle strategy and tools is a plus.
Benefits
Their competitive compensation package includes:
- Competitive Salary + Equity Package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental & Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTO
- Company holidays on the first Friday of every month
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