Social Media Manager

While this is a remote role, we are only considering applicants currently residing in CO, FL, or UT.

About us:

At Elase, we are on a mission to reshape the medical spa landscape. Elase is backed by Imperial Capital and is built on the philosophy of delivering premium customer experience, building lifetime clients and creating a best-in-class team of medical spa industry leaders. One of our core values is empowerment. We take immense pride in fostering an inclusive environment where all our employees can flourish and cultivate a culture of empowerment and mutual support.

Job Description:

As our Social Media Manager, your mission is crystal clear: conceptualize, implement, and refine impactful social media strategies for our Medical Spas spanning across Utah, Idaho, and Florida. We’re seeking a dynamic individual who can infuse creativity into visuals and video for organic and paid channels, spin persuasive copy, and not only elevate our brand and esteemed aesthetic services but also fuel significant sales growth. This is a pivotal role in a growing industry/start-up atmosphere where you’ll play a key part in shaping brand identity and propelling social media growth.

We are looking for someone who can work autonomously, taking full ownership of all things social, but also enjoys collaborating within the Marketing organization, including team members representing design, brand, content, and paid media.

This role reports to Growth Marketing Director in the Marketing organization and will work closely with cross-functional teams, including creative, sales, operations, and clinic teams. This role is remote with required travel.

Essential Skills and Abilities

• Creative storyteller and producer who brings ideas to life through compelling and innovative visual stories.
• Tenacious and resourceful marketing skills that thrives in hyper-growth environments.
• Must have a constant pulse on social media trends, landscape changes, creative best practices, and how other top companies utilize social media.
• Proven ability to extract insights from data and proficiency with Google Sheets or Excel.
• Is comfortable working remotely and balancing the motivation, technical, and communication aspects of doing so.
• A team player with great communication skills with all levels of seniority.
• Expert attention to detail especially as it relates to spelling, tense, and key language skills.

Responsibilities

• Manage all brand’s social media channels and produce creative content for organic and paid social campaigns.
• Grow our audience and engagement across existing brands’ social media channels (Instagram, Facebook, Threads, TikTok, Pinterest, YouTube, X “Twitter”) and support a roadmap for potential expansion into emerging channels.
• Manage day-to-day community management on our social media platforms – help define strategy, schedule and publish content, engage with our audience, and maintain quick responses to interactions with our brand.
• Develop compelling and educational content daily through various methods, including using Canva, UGC, videos, photo editing tools, influencer content, and working with photographers.
• Spotlight our injectors, staff members, and services by conducting interviews, creating treatment videos, testimonials, and new hires.
• Define social brand voice and ensure brand guidelines are followed in all social media content creation.
• Grow and evolve our influencer program, cultivating valuable partnerships, coordinating treatments, and maximizing brand reach and lead generation.
• Find and develop business partners for giveaways and occasionally attend key company events.
• Efficiently oversee the social media calendar and design a process to gather compelling footage and photos from the teams in our clinics.
• Coordinate with the regional Marketing teams to promote integrated campaigns.
• Regularly analyze social media performance metrics, generate reports, and utilize insights to optimize strategies and drive better results.
• Utilize a social listening tool to identify content opportunities and influencers.
• Staying up to date with the latest social media trends, algorithm changes, and best practices to ensure the brand’s content remains relevant and effective.
• Maintain and monitor brand presence on review sites: Yelp, Google My Business, RealSelf and emerging review sites.
• Follow brand guidelines and conduct creative tests.
• Problem-solve, meet deadlines and deliver with quick turnarounds.
• Other duties as assigned

Education and Experience

• Bachelor’s degree required, emphasis in Marketing, Communications, Business, or a related field preferred
• 4+ years of experience working in social media space
• 1+ years of experience producing and testing creatives and copy for paid social campaigns required
• Understanding of/passion for the healthcare, beauty, or wellness industries required
• Knowledge of (or experience in) med spas or similar industries preferred
• Excellent web and computer skills in Google, Microsoft, etc. required
• Excellent, proven copywriting skills required
• Experience with influencer marketing or eagerness to learn
• Experience in analytics, social publishing platforms, and social listening (e.g., Sprout Social, Hootsuite, HubSpot, Later, Google Analytics, Facebook Insights, etc.)
• Graphic design skills and experience using Canva and/or Adobe Creative Suite.
• Video Editing Skills with Canva, Adobe Premiere Pro, or other apps.
• Experience with collaboration and workflow tools (e.g., Slack, Google Drive, One Drive, Trello, Asana, Smartsheets, etc.)

The Fine Print

• Position is predominantly remote with requirements to travel to our locations in Utah and Florida (additional states may be added based on company growth) typically 1-3 times/quarter
• Applicants must reside in Utah, Colorado, or Florida
• Final applicants may be required to participate in a small creative project or presentation
• Submission of a website or portfolio is not required, but preferred
• Full time, exempt, 40 hours per week
• $70-$90k annual base salary
• Incredible company benefits including health, dental, 401K, paid parental leave, and Med Spa service discounts
• Paid Time Off and Paid Holidays

Elase Med Spas