Job Title: Director I, Social Media
Reports to: President, US
Location: Los Angeles, CA
Job Class: Exempt
About SHEIN
SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEINTo learn more about SHEIN follow us @us.shein.com,sheingroup.com, Instagram.com/sheinofficial, Instagram.com/shein_us, youtube.com/shein.
Position Summary
We are seeking a Director, Social Media to join our growing team. The Director, Social Media will manage a team to drive all U.S. SHEIN social platforms including Instagram, TikTok, Facebook, Twitter, YouTube and Pinterest. The Director of Social Media will find creative ways to activate on social and parter with Content, Brand PR, Partnerships, Campus and Influencer teams to continue to grow SHEIN’s online presence. This team is the company’s resource for pop culture, trends, and innovation.
Responsibilities
- Lead a team of 8+ organic social team members
- Source new emerging social platforms and foster new innovative ideas
- Ensure timely response to comments across all social accounts for better engagement
- Work closely with PR team to respond to negative comments and in crisis situations
- Continue to grow TikTok and Instagram followers
- Partner with influencer agencies on various campaigns
- Develop strategies to acquire a new customer demographic (Millennials and Gen Z)
- Create and manage U.S. social media budget
Skills and Qualifications
- Bachelor’s Degree preferred
- 7+ years of consumer brand experience/relevant agency expertise
- An ideal candidates will have a personal rolodex of influencer talent and an eye for new upcoming talent
- Have a proven track record of building small accounts from the thousands to millions
- Instagram/TikTok expert
- Must have 3-4 years of management or supervisory experience with large teams
- Extraordinary organizational skills, self-motivation, and intuition
- Thrive in a fast-paced agile environment
- Ability to effectively manage tasks across multiple projects/various clients at the same time
Pay Range: $130,000.00 min – $149,600.00 max annually. Plus bonus and RSU.
Benefits and Culture
Healthcare (medical, dental, vision, prescription drugs)
Health Savings Account with Employer Funding
Flexible Spending Accounts (Healthcare and Dependent care)
Company-Paid Basic Life/AD&D insurance
Company-Paid Short-Term and Long-Term Disability
Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
Employee Assistance Program
Business Travel Accident Insurance
401(k) savings plan with discretionary company match and access to a financial advisor
Vacation, paid holidays, sick days and a floating holiday
Employee Discounts
Perks (HQ Location)
Free weekly catered lunch at HQ
Dog-Friendly office
Free Gym Access at HQ
Free Swag Giveaways
Annual Holiday Party
Invitations to pop-ups and other company events
Complimentary daily office snacks and beverages
Free Shuttle Service from HQ to LA Union Station
SHEIN is an equal opportunity employer committed to a diverse workplace environment.
SHEIN Distribution Corporation
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