** Must live and work in California **
**Must have PAID media experience**
**Must Have entertainment experience (client or agency)**
**Must Have the authorization to live and work in the United States**
WHO WE ARE
We’re Anti Agency Group, a remote-first marketing group that doesn’t do things the traditional agency way. Every member of our team, including all three founders, have served time at one or more media holding groups, and frankly, none of us ever want to go back. If you’re in the same boat and looking for a new job, we may have a proposition for you.
Hiring is a time consuming process for both the hiring company and prospective candidates, so we’re laying everything out as transparently as possible in order to not waste anyone’s time. If you think you’re a good fit for this role, please include 2-3 sentences in the cover letter section on what in this job description resonated with you!Â
WHAT WE ARE LOOKING FOR
We’re seeking a results-driven paid media strategist to lead the execution of major theatrical campaigns. You’ll leverage your 7+ years of experience crafting large-scale integrated campaigns for entertainment clients, along with a proven track record of managing 5+ cross-channel campaigns simultaneously. Your expertise in biddable platforms, traditional media (especially linear TV), programmatic strategies, measurement solutions (i.e., brand lift studies), pixel implementation, and creative best practices will be essential to success. Â
OKAY, BUT WHAT’S THE WORK?
To best explain what to expect, we broke down what your week would look like on average:Â
- 50% Campaign Strategy/Management/Reporting
- 25% Meetings
- 10% Emails
- 10% Ops/Misc./Admin
- 5% Fire DrillsÂ
This is an independent contributor role, and most of the time will be spent on marketing campaigns where you’ll work directly with an entertainment client to understand their business and marketing goals; you’ll strategize and execute the media campaign* and provide reporting and optimizations. Essentially, you’ll be wearing the hats of an account manager, a strategist, and a media buyer; we find streamlining all the steps of a campaign through one well-rounded individual** makes for much stronger and holistic marketing campaigns and is also much more efficient than constantly playing telephone with 5 different people to get one task done.
*Strategizing and executing media campaigns include advising clients on how much to spend, when to spend, where to spend, who to target, what creative to run, RFP partners including digital and traditional, negotiating rates, placing retargeting and/or conversion pixels, building custom audience segments, implementing brand lift studies, or auditing past campaigns.
Experience Requirements
- +7 years of experience buying paid media at scale in both digital and traditional media (TV, radio, and OOH) for Fortune entertainment brands – This role requires in-depth knowledge and experience in integrated media buying
- Hands-on experience and in-depth knowledge of buying and executing digital media directly in platforms (Meta/Google/TikTok, etc., self-serve
- Experience RFPing directly with vendors/partners
- Experience with ad serving/traffickingÂ
- Holistic strategic thinking and the ability to see the bigger picture
- Experience working within client services roles
- Ability to package, merchandise, and sell concepts and new opportunities
- Exemplar time management and attention to detail
- Superior verbal, written, and presentation communication skills
- A proven track record of turning business problems into business solutions using data, automation, and statistics against performance and brand metrics
- Proficiency with emerging and leading industry paid media Platforms
- Traditional media planning experience is a strong plus.
- Experience with Comscore, Nielsen a plus
- Experience with direct DSP or programmatic platforms a plus
Other Things We Want You to Know:
- We’re looking for experienced candidates, but this is not a management role. This role is for a senior individual contributor.
- We are a flat organization. When it comes to professional growth, we believe in growing your actual skill set over getting title bumps. We help our team grow professionally by honing their skill sets in different areas so they become more well-rounded marketers, or build experience to make a lateral shift to a new speciality in their careers.
- You’ll be working for a specific client with a film slate. You’ll play a key part in helping to set expectations around timelines and deliverables.
- We are a remote-first organization. Ninety percent of your work will be done remotely in a quiet environment of your choosing, however there may be the occasional need to travel to Southern California for in-person internal and client meetings.
What We Offer:
- This is a full-time role.
- Earliest Start Date: Late MarchÂ
- We cover 99% of your cost for health, dental, and vision insurance.
- We provide you with a company laptop (PC or Mac).
- We also provide a yearly stipend for home office furniture/supplies.
- We reimburse up to $200/monthly for your phone and internet bill and up to $500/annually for health & wellness
- 401K with Employee Matching
- Unlimited Vacation/Sick Days
- Salary: $105,000-$120,000/yearly (DOE)
- Anti Agency Group strives to be as transparent as possible when it comes to salaries. We believe people should be paid for the job they are hired to do and not based on their past years of experience or previous compensation.
AACG is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.
ANTI AGENCY GROUP
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