Responsibilities
- Develop and execute a comprehensive brand strategy that aligns with business objectives, ensuring a consistent and compelling brand identity.
- Lead the creation and curation of high-quality content across various channels, maintaining brand messaging and storytelling.
- Oversee the development and execution of brand campaigns, ensuring alignment with overall marketing strategies.
- Collaborate with cross-functional teams to integrate brand strategies across the organization.
- Conduct market research to identify industry trends, consumer insights, and opportunities for brand differentiation.
- Monitor content performance metrics, providing insights for continuous improvement and optimization.
- Stay informed on cultural shifts and industry trends to ensure the brand remains relevant and resonates with the target audience.
- Work closely with internal and external creative teams to develop innovative and engaging content that reflects the brand’s values and positioning.
Qualifications
- Proven experience in brand strategy development and execution, preferably in the fashion or retail industry.
- Strong understanding of content creation, storytelling, and brand messaging.
- Excellent written and verbal communication skills.
- Editorial background with experience in creating compelling narratives.
- Ability to lead and mentor a team, fostering a collaborative and creative work environment.
- Experience in collaborating with cross-functional teams and managing stakeholders.
- Strategic thinker with a keen eye for brand positioning and differentiation.
- Analytical skills for interpreting data and making informed decisions.
- Ability to thrive in a fast-paced environment and meet tight deadlines.
- Creative mindset with a passion for staying updated on industry trends and cultural shifts.
Lloyd Morgan China
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