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Lloyd Morgan China

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Responsibilities

  • Develop and execute a comprehensive brand strategy that aligns with business objectives, ensuring a consistent and compelling brand identity.
  • Lead the creation and curation of high-quality content across various channels, maintaining brand messaging and storytelling.
  • Oversee the development and execution of brand campaigns, ensuring alignment with overall marketing strategies.
  • Collaborate with cross-functional teams to integrate brand strategies across the organization.
  • Conduct market research to identify industry trends, consumer insights, and opportunities for brand differentiation.
  • Monitor content performance metrics, providing insights for continuous improvement and optimization.
  • Stay informed on cultural shifts and industry trends to ensure the brand remains relevant and resonates with the target audience.
  • Work closely with internal and external creative teams to develop innovative and engaging content that reflects the brand’s values and positioning.

Qualifications

  • Proven experience in brand strategy development and execution, preferably in the fashion or retail industry.
  • Strong understanding of content creation, storytelling, and brand messaging.
  • Excellent written and verbal communication skills.
  • Editorial background with experience in creating compelling narratives.
  • Ability to lead and mentor a team, fostering a collaborative and creative work environment.
  • Experience in collaborating with cross-functional teams and managing stakeholders.
  • Strategic thinker with a keen eye for brand positioning and differentiation.
  • Analytical skills for interpreting data and making informed decisions.
  • Ability to thrive in a fast-paced environment and meet tight deadlines.
  • Creative mindset with a passion for staying updated on industry trends and cultural shifts.

Lloyd Morgan China

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