Head of Activation – Creo
CREO is Omnicom Media Group’s (OMG) Influencer marketing agency. At its core, the business unit delivers data-driven influencer planning and activation as an integrated part of our clients’ media plans. We are seeking a proven Head of Activation to deliver scaled excellence and improve revenue delivery within a growing product.
The Head of Activation will apply his/her/their experience and vision to drive success across client base and team members, subsequently improving client experience in. They will serve as a key member of Creo’s leadership team by fostering a culture of solution-finding and excellence.
Reporting Relationship:
The Head of Activation reports to the President, Creo.
Responsibilities include:
- Expand Creo’s client service apparatus in the US – specifically to accommodate growth plans inside and outside OMC while growing lines of service
- Increase team member efficiency through product improvement, bandwidth tracking and integration of Springboard team members where applicable
- Improve organizational growth plans within client service, specifically to accommodate end-to-end independent business
- Develop strong relationships with client leaders inside and outside of Omnicom
- Evolve both paid social and creator activation offering in a fast-moving space to pace ahead of industry trends in tandem with OMG and OMC team members
- Evangelize CREO’s cause through industry thought leadership, whether through published work or speaking opportunities
- Contribute to building a diverse, equitable and inclusive culture, where every employee feels a sense of belonging
- Coordinate activation efforts with the company’s financial teams for revenue recognition
Required Education and Experience:
- 10+ years of agency management in the marketing including 5+ within influencer field
- High aptitude for leading matrix-ed teams
- Proven experience in growing brands and capabilities
- Experience in expanding
- Dexterity to drive innovation and integrate data solutions across offerings
Creo is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.
Omnicom Media Group
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