About Pique
From our revolutionary beauty and wellness supplements to our data driven discipline and mission driven culture – Pique operates at the forefront of DTC eCommerce and branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in each person that joins us.
Job Description
We are looking for an innovative and strategic Performance Marketing Manager with deep experience managing large scale paid media campaigns to drive profitable customer acquisition. This entails researching and implementing best practices for creative testing, media buying, conversion optimization and streamlining of processes to scale marketing efficiency on META and other platforms.
Responsibilities
- Hands-on management of paid acquisition campaigns across META and other platforms to drive profitable growth
- Combine optimal creative and media buying tactics to strategically target and build a robust cohort of customers along the conversion funnel
- Lead performance creative team to produce creative for maximal conversion efficiency
- Develop rigorous testing methodology to continuously generate learnings and optimize creative at all stages of conversion funnel
- Generate and communicate data-driven insights and actionable next steps to guide creative production
- Continuously research, stay at forefront of and implement new performing creative and media buying tactics
- Continuously research ads and learn from growth marketing networks and podcasts to identify growth opportunities
- Work collaboratively with cross functional teams to drive landing page optimization
- Manage attribution tools to improve measurement rigor and optimize performance
Requirements
- 5+ years hands-on experience managing and scaling a paid social budget for a DTC eCommerce brand
- Experience integrating highly efficient acquisition campaigns with sophisticated brand messaging and audience strategies
- Highly motivated and curious to independently learn and stay at forefront of developments in paid social advertising
- Experience with A/B testing and sophisticated measurement techniques and attribution models
- Strong analytical skills with ability to analyze raw data, draw conclusions, and develop actionable recommendations
- Proficient writing skills with passion for great ad copy and ad creative
- Strong leadership skills, managing and motivating a talented team of performance creative marketers and cross-functional experts
- Enthusiasm for helping shape an intensely motivated, talented and caring team culture and organizational processes
- Confidence communicating across the organization, with cross-functional stakeholders
Pique
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