Audience Manager

At LL Flooring, we believe in making the journey to new floors as easy as 1, 2, 3, Floor! As a prominent hard-surface flooring retailer with over 420 nationwide locations, we’ve built our reputation on expert guidance, a diverse range of styles, and the best prices guaranteed. With Every Step Covered, we take pride in delivering quality flooring solutions and unforgettable customer experiences.

LL Flooring is seeking an Audience Manager to drive the strategy and execution of audience-led marketing efforts. You will utilize data, analytics, and technology to lead the development of audience architecture through media activation and measurement, leveraging customer data to improve marketing effectiveness. This includes but is not limited to audience discovery & analysis, segmentation and being the conduit between audience collection, enrichment & activation. This person will act as our subject matter expert and evangelist, providing thought leadership and helping to shape marketing innovation by stimulating customer-centric design and cross-functional engagement. The ideal candidate understands the capabilities and possibilities of data-driven audience strategies, and technologies and can execute the delivery of audience activation via ad-tech platforms to grow our impact through audience-led marketing efforts.

Key Responsibilities:

• Champion audience-led thinking in the marketing organization through consultative approaches using data and technology platforms.
• Lead end-to-end planning, activation, and measurement processes to support audience segmentation, omnichannel personalization, and onboarding through platforms such as LiveRamp, TradeDesk, Meta, etc.
• Manage relationships with relevant strategic technology partners. (LiveRamp, etc.)
• Implement strategies for acquiring and expanding customer data, including marketable email and mobile/SMS audiences, customer data enrichment and 2nd party data partnerships.

· Collaborate with media and channel leads to align strategies with identified audience segments.

• Architect audience targeting approaches based on campaign goals, utilizing audience insight analysis and data partnerships.
• Analyze performance by audience segment & provide audience optimization recommendations.
• Partner with paid & owned media teams to develop coordinated onboarding journeys and action plans.
• Consult cross-functionally to deliver insights & ongoing recommendations to improve the customer experience and supporting business goals.
• Educate team on industry trends, emerging technologies, and changes in consumer behavior that impact audience targeting and engagement strategies.

The successful candidate should possess:

• 5-8 years of experience in audience and data strategy for marketing and/or media.
• Working knowledge of marketing automation, personalization, data technologies and partners (0/1st/2nd/3rd party data, data lakes, data clean rooms, data on boarders, identity solutions, CDP/DMP, CRM, etc.); bonus for hands-on experience with Salesforce technologies (CDP, Marketing Cloud) and Liveramp
• Strategic thinker and doer with a clear understanding of media principles, planning, and buying functions in the US.
• Experience with SQL, functions, and JSON/JSONB data types.
• Knowledge of data lifecycle and data governance concepts
• Ability to create and articulate complex business recommendations, advanced data concepts, and technical dependencies to a non-technical audience.
• Demonstrate strong analytical, critical thinking, project management skills and the ability to collaborate effectively with cross-functional teams.
• Consulting and/or retail experience

At LL Flooring, our success is rooted in our core values. We are customer-obsessed, seizing every opportunity to innovate and improve, and we remain resilient in overcoming challenges. We believe that diversity is our strength, and it is important to embrace the unique perspectives and experiences of our employees. Our commitment includes arriving with integrity, taking ownership of outcomes, and holding ourselves to the highest standards.

LL Flooring