Marketing Director

Title: Director, Marketing

Company: NKP Medical Marketing

Position:

For the Director of Marketing role at NKP Medical, we are in search of a true powerhouse – an agile, go-getter and all-around athlete who thrives in multifaceted environments. You will be at the forefront of our end-to-end marketing strategies, driving customer engagement, growth and retention.

Location: 

This full-time position is a hybrid role with office space at the Ironworks Campus in Beloit, WI, providing an inspiring and dynamic work environment. (https://www.irontek.co/) 

Company Overview: 

NKP Medical Marketing is a recognized leader in patient acquisition via digital marketing for specialty medical practices, including plastic surgeons, cosmetic dermatologists and medical spas. Since our founding in 2006, we have been dedicated to helping our clients grow by delivering more patients to them. Our expertise in digital marketing, spanning website design, SEO, SEM, social media, content marketing, email marketing and more, has earned us the trust of our clients. With our accumulated experience in the aesthetics industry, key partnerships and scale, we are able to provide the best advice, strategies, tools and execution to our clients. 

Our Culture:  

At NKP Medical Marketing, our high-performing teams are pivotal to our success and continued growth. We seek team members who share our values and are committed to achieving our shared goals. We also prioritize supporting our team members in pursuit of their own goals and career growth. We encourage a culture of continual improvement and growth, where team members embrace change, contribute new ideas, and maintain high standards of accountability. 

Position Summary:

In this role, you will play a pivotal role in driving top-of-funnel strategies, enhancing brand visibility, and boosting customer engagement across a wide range of digital assets and marketing activities. While being hands-on in executing strategies, you’ll also be responsible for building capabilities, managing teams and projects.

Key Responsibilities:

• Strategy & Segmentation: Utilize data-driven insights to segment customer bases and create targeted marketing campaigns that resonate with specific audiences, both online and offline.
• Top-of-Funnel Initiatives: Design, execute, and optimize top-of-funnel strategies such as email marketing and content marketing to attract and engage target audiences. Create compelling content that resonates with our audience and drives traffic to our online assets.
• Paid Advertising Management: Oversee paid advertising campaigns to maximize ROI and reach across various platforms.
• Website and SEO Management: Manage and optimize NKP’s website, ensuring a seamless user experience and high visibility in search engines. Lead SEO efforts to improve organic traffic and online presence.
• Event Marketing: Plan and execute trade shows and other events that enhance brand visibility and connect NKP with its target audience. Manage all aspects of event marketing, from strategy to execution.
• Sales Enablement: Develop and implement strategies to empower the sales team with the tools, content, and knowledge they need to effectively engage prospects and close deals.
• Analytics and Reporting: Utilize data-driven insights to monitor the performance of growth marketing campaigns and initiatives. Continuously analyze key metrics and adjust strategies accordingly to optimize results and ROI.
• Team and Project Management: Build and lead teams to execute marketing initiatives. Ensure the development of in-house capabilities and the successful execution of multiple projects.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• Proven experience (3-5 years) in a growth marketing role with a strong emphasis on top-of-funnel acquisition, preferably within a B2B environment.
• Expertise in driving growth through various acquisition channels such as email and content marketing, paid advertising, SEO and lead generation.
• Proficiency in using data analytics tools (such as Google Analytics), marketing automation platforms and CRM systems. 
• Excellent project management skills with the ability to multitask and prioritize in a fast-paced environment.
• Creative thinker with a passion for innovation and staying up-to-date with industry trends.
• Exceptional communication and interpersonal skills, both written and verbal.
• Results-driven attitude with a strong focus on achieving and exceeding KPIs.

Salary: $80,000-$95,000

NKP Medical Marketing, Inc.