Brand Manager – CPG

At Reily Foods Company we’ve got a passion for flavor and have been providing iconic foods and beverages that create meals and memories for over 120 years! Our products consist of New England Coffee, Luzianne Iced Tea, Blue Plate Mayonnaise, Swans Down Cake Flour, and Carroll Shelby Chili (to name a few) and can be found in retail locations around the country.

Reporting to our VP Marketing, the Brand Manager is responsible for shaping and driving overall strategy, execution, and measurement for the omnichannel businesses for multiple brands within the Reily Foods portfolio. This is a highly influential role that directly impacts the company’s sales, profitability, and long-term strategic growth initiatives. The position works closely with internal and external partners and requires strong leadership, communication, team-building, and collaboration skills.

Essential Functions and Responsibilities:

• Develops, recommends, and leads annual marketing planning process, translating consumer and business insights into actionable strategies and initiatives that efficiently drive sales and meets/exceeds KPI goals
• P&L accountability and budget management; Conducts ongoing analysis to ensure financial targets are met
• Analyzes brand and competitive trends and recommends actions to course correct and/or build business
• Leads all innovation efforts from concept through commercialization as well as manages all renovation initiatives for their brands. Works closely with new product team, R&D, external partners, operations, commercialization, finance and sales
• Leads forecasting for existing and new products as well as price strategy management
• Works closely with sales/customer marketing on key account planning, merchandising and trade spend management
• Envisions the need for, develops, executes, and identifies key insights and implications from consumer research
• Keeps abreast of consumer and competitive trends, identifying any necessary action steps
• Leads internal/external agency and promotional partners to build, execute and measure all consumer facing initiatives
• Leads a cross-functional team, while demonstrating excellent influencing skills and a strong desire for achieving results
• Develops effective working relationships with cross-functional partners (Sales, Finance, New Product Development, Operations) to accomplish brand objectives and company financial metrics
• Utilize available tools (Circana, Numerator, Mintel, primary research etc.), recommend analytics to guide planning and tactical initiatives to drive brand strength
• Oversee Brand Positioning, overall Brand messaging, consistency of communication and communication of programs to internal stake-holders
• Ability to write creative briefs and Brand positioning statements
• Ability to lead the creative process, evaluate creative and provide feedback and direction to expedite the creative process
• Oversee and coach Associate Brand Manager(s)
• Other duties as assigned

Qualifications:

• BA/BS in related field, MBA preferred
• 5+ years of experience in dynamic CPG brand management positions with omnichannel skills and understanding
• Consumer Packaged Goods (CPG) food and/or beverage industry experience preferred
• Management and coaching of direct reports within Brand Management preferred
• Strategic thinker with excellent analytic capabilities and project management skills
• Strong interpersonal skills; highly collaborative
• Demonstrated ability to provide strong leadership and direction across cross-functional teams
• E-commerce experience
• Highly entrepreneurial, passionately curious, willingness to roll up your sleeves, and demonstrate consistent initiative
• Expertise in analyzing and reporting of Nielsen, Circana and syndicated consumption data
• Highly proficient in MS Office; must be able to create engaging reports and presentations
• Excellent communication and presentation skills
• Skilled at using personal influence to achieve results
• This position reports directly to the Vice President of Marketing and will have at least one direct report
• This position is based in New Orleans with an in-office expectation of at least three days per week
• Willingness and ability to travel up to 25%

Reily Foods Company