Director of Tourism Marketing
Nature of Work:
Executes responsible, professional, and supervisory work at DistiNCtly Fayetteville by marketing and promoting Fayetteville and Cumberland County as a destination. Performs professional duties in managing, developing, and implementing tourism marketing programs for DistiNCtly Fayetteville. The position requires independent judgment and discretion in creating concise, error-free informational materials to advance the promotion of the communities of Cumberland County as an ideal destination for conventions, tournaments, and individual travel. The position serves as the direct supervisor to the Tourism Marketing Manager. Work is performed under the supervision of the President and CEO.
Examples of Duties:
1. Works in coordination with the President & CEO and Director of Information Technology and Data Management to ensure awarded TDA grant dollars are aware of requirements, provided the tools required by DistiNCtly Fayetteville, and make sure reports are shared with event contacts, CEO, and the TDA, through the CEO.
2. Serves as the team lead for the Heroes Homecoming initiative. Coordinating theme, community partners, the planned events, needed collateral, and execution of initiative as a whole. Develop a plan alongside the President & CEO and agency as well as other DistiNCtly Fayetteville members to ensure the message is being disseminated properly.
3. Works in coordination with the Director of Administration to manage Tourism Marketing contracts and serves as a point of contact for external Tourism Marketing partners, including marketing agency, public relations agency, media buying agency, and research agency.
4. Develop partnership and manage the relationship with Fort Liberty/ACS/MWR to include involvement with FRGs, ACS, and any other group needing community resource information.
5. Manages current and develops future cultural tourism products. Conducts research for improvements and/or upgrades; develops content associated with themed trail development and research; manages trail web pages; ensures DistiNCtly Fayetteville’s brand and its guidelines are presented appropriately in all projects, marketing messages, and promotional materials. Recommend advertising for products as necessary.
6. Writes and executes any secured grants for the promotion of DistiNCtly Fayetteville’s tourism product development or other tourism-related activities.
7. Manages Tourism Marketing budget to ensure dollars are spent per line item outlined in the detailed budget breakdown.
8. Maintains and participates in appropriate local and non-local industry networks. Encourages and develops participation in tourism promotions and tie-ins. Educates self about the county and regional tourism products. Shares pertinent information with DistiNCtly Fayetteville team members and industry partners.
9. Maintains partnerships with local attractions groups for marketing together to, but not limited to Fort Liberty, our products possible co-ops, and Welcome Centers.
10. Coordinates DistiNCtly Fayetteville’s efforts with VisitNC, The NC Arts Council, and others in all aspects of marketing initiatives for cultural tourism to include birding trails, paddle trails, civil war trails, and other initiatives.
11. Conducts research in tourism subtopics such as Faith-based tourism, antiquing, textile history, agritourism, eco-tourism, bird watching, paddling, etc., and develops channels to capitalize on our assets and incorporate them into selling or packaging.
12. Works on community development projects that benefit tourism and visitors, such as wayward signage creation, trail development, etc.
13. Creates and schedules all tourism-related advertising, including leisure and welcome center visits, etc.
14. Manages Welcome Centers program as well as Call Center Visits, to include welcome center visits, National Tourism Week events, and visits to 1-800 VISITNC call centers.
15. Represents DistiNCtly Fayetteville at tourism-related events.
16. Oversees Client Concierge program; develops with other key members of the team to evolve into a “concierge” for large city-wide groups.
17. Performs other duties as required or assigned.
Knowledge, Skills, and Abilities
1. Knowledge of principles of effective communications and marketing
2. Knowledge and ability to analyze markets, marketing strategies, publicity, and advertising programs and needs as well as program results.
3. Ability to learn and maintain knowledge of DistiNCtly Fayetteville organizational policies and goals that apply to the area of responsibility.
4. Ability to gather, compile, compose, and edit information for use in promotional purposes and consistent with brand standards within the DistiNCtly Fayetteville.
5. Ability to operate with a high level of accuracy and organization.
6. Ability to establish and maintain an effective working relationship with team members, community and constituency, public officials, and others throughout the community.
7. Ability to plan, organize, and effectively present ideas and concepts to groups and to communicate effectively and professionally, orally and in writing.
8. Ability to assimilate information from a variety of sources, analyze information, and recommend a course of action to be taken to enhance the goals and objectives of DistiNCtly Fayetteville.
9. Ability to exercise sound judgment and discretion in the performance of job duties and represent DistiNCtly Fayetteville in a positive, enthusiastic, and professional manner.
10. Knowledge of and ability to operate personal computers including word processing programs, Internet programs, protocol, and related programs and databases as well as other related software, to carry out job duties and functions. Must be able to operate equipment used by the position.
11. Ability to build exceptional phone rapport.
12. Build a working knowledge of the tourism industry to include Cumberland County and the assets contained within.
13. Ability to be self-sufficient and to travel.
14. Ability to request training needs and implement current trends and lessons acquired.
15. Ability to lift, push or carry up to 35 lbs.
Minimum Education and Experience Requirements
1. Bachelor’s degree from an accredited college or university with a major in tourism, communications or a related field.
2. Prior CVB experience in a similar capacity is required and a background in the hospitality industry is preferred.
3. Demonstrate the ability to prepare marketing materials and programs.
Conditions of Employment
Each applicant who has tendered an offer of employment must have and maintain a valid North Carolina driver’s license with an acceptable driving record. A current copy of insurance must be provided at time of hiring and kept current in employee file.
DistiNCtly Fayetteville NC
Related jobs:
1st AC (First Assistant Camera) – Paid Film Crew Job in Los Angeles
Job Description
A paid film crew job is now open for an experienced 1st AC (First Assistant Camera) in Los Angeles, CA. Production is seeking an ISO 1st Assistant Camera with a strong technical background and a great attitude to join an upcoming shoot.
This is a great opportunity for skilled camera assistants looking to expand their on-set experience in a professional production environment. The ideal candidate is detail-oriented, reliable, and confident managing camera operations in a fast-paced setting.
Job Responsibilities
-
Assist the Director of Photography with camera setup and operation
-
Pull focus accurately during takes
-
Manage and maintain camera equipment
-
Ensure lenses, media, and accessories are organized and production-ready
-
Troubleshoot technical issues on set
-
Collaborate with the camera department to maintain workflow efficiency
Requirements
-
Experience working as a 1st AC or First Assistant Camera
-
Strong understanding of camera systems and lens mechanics
-
Ability to pull focus consistently and accurately
-
Professional attitude and strong communication skills
-
Must be able to work as a local hire in Los Angeles, CA
Compensation
-
Paid film crew position
-
Professional on-set experience
-
Opportunity to work with an experienced production team
-
Valuable credit for future camera department opportunities
Job Description
A high-energy brand activation is seeking Brand Ambassadors and Production Assistants to support a large-scale Super Bowl Watch Party event. This opportunity is ideal for reliable, professional individuals with strong communication skills and event experience. Team members will help represent a major spirits brand while ensuring a smooth and engaging guest experience throughout the event.
Job Responsibilities
Brand Ambassadors
-
Welcome and check in guests at the event entrance
-
Serve as the face of the brand throughout the activation
-
Answer guest questions and provide event information
-
Distribute promotional materials and branded items
-
Encourage guest participation in brand activities
-
Maintain a clean, organized event space
-
Support social media engagement by encouraging guests to share content
-
Follow all brand guidelines, dress code standards, and safety protocols
Production Assistants
-
Assist with event load-in, setup, and breakdown
-
Support the production team throughout the event day
-
Reset and organize event spaces as needed
-
Transport and lift equipment and supplies
-
Remain flexible with duties and schedule adjustments based on event needs
-
Represent the brand professionally at all times
Requirements
-
Prior event, brand ambassador, or production experience preferred
-
Strong communication and interpersonal skills
-
Professional appearance and positive attitude
-
Ability to work in a fast-paced, live event environment
-
Production Assistants must be able to lift 50 lbs or more
-
Production Assistants must have a valid driver’s license
-
Must be reliable, punctual, and detail-oriented
Compensation Details
-
Paid opportunity
-
$30 per hour
-
Branded crew t-shirt provided
-
Talent must wear their own dark jeans (no rips or embellishments) and clean white or black sneakers
Job Description
A short dark thriller film is seeking motivated crew members to join an upcoming production. This project is ideal for emerging film professionals who are eager to gain hands-on set experience, earn screen credit, and continue growing within the film industry. The production values collaboration, learning, and practical on-set experience in a supportive environment.
Job Responsibilities
-
Support camera, lighting, and grip departments during production
-
Assist with camera operation, focus pulling, lighting setup, and rigging as assigned
-
Follow direction from department leads and collaborate with the crew
-
Maintain a professional, reliable presence on set
Requirements
-
Open to entry-level or less-experienced crew members
-
Willingness to learn and develop technical skills on set
-
Strong work ethic and positive attitude
-
Ability to work collaboratively in a fast-paced production environment
-
Interest in pursuing long-term growth in the film industry
Compensation
-
Copy and screen credit
-
Meals provided during shoot days
-
Valuable on-set experience on a narrative film project
B-Roll Camera Operators and Editors Hiring Call
Job Description
A digital entertainment network is now hiring experienced B-roll camera operators and video editors for ongoing and upcoming productions. This paid opportunity is ideal for reliable professionals with strong technical skills, creative instincts, and a solid work ethic. The team is seeking camera operators for on-set shoots and editors for post-production, with flexibility for remote editing roles.
Job Responsibilities
-
Capture high-quality B-roll footage for digital and reality-style productions
-
Operate professional camera equipment efficiently on set
-
Edit video content with clean pacing, storytelling, and visual polish
-
Collaborate with producers and creative leads to meet project needs
-
Deliver finished content on schedule and to spec
Requirements
-
At least 1 year of professional experience as a camera operator or video editor
-
Strong technical knowledge of filming or editing workflows
-
Reliable, professional, and detail-oriented
-
Ability to work independently and meet deadlines
-
Editing roles may be remote; camera operators must be available for on-site shoots
Compensation
-
Paid professional positions
-
Ongoing work opportunities based on performance and project needs
-
Opportunity to work with a growing entertainment network
Job Description
A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.
Job Responsibilities
-
Develop, pitch, and produce local story ideas for audio and digital platforms.
-
Coordinate production logistics, including scheduling, planning, and managing deliverables.
-
Support recording sessions and help guide content structure from concept to final output.
-
Collaborate with hosts and internal team members to ensure content aligns with editorial goals.
-
Maintain organized workflows and timelines for ongoing content production.
Requirements
-
Must live in the Las Vegas metro area.
-
Experience producing audio, podcast, or digital content (professional or comparable experience).
-
Strong storytelling instincts and knowledge of local culture/community interests.
-
Excellent organizational skills and ability to manage multiple deadlines.
-
Comfortable working collaboratively in a fast-paced content environment.
Compensation Details
-
Compensation details are not listed in the post (to be provided during the application process).
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities