Director of Tourism Marketing
Nature of Work:
Executes responsible, professional, and supervisory work at DistiNCtly Fayetteville by marketing and promoting Fayetteville and Cumberland County as a destination. Performs professional duties in managing, developing, and implementing tourism marketing programs for DistiNCtly Fayetteville. The position requires independent judgment and discretion in creating concise, error-free informational materials to advance the promotion of the communities of Cumberland County as an ideal destination for conventions, tournaments, and individual travel. The position serves as the direct supervisor to the Tourism Marketing Manager. Work is performed under the supervision of the President and CEO.
Examples of Duties:
1. Works in coordination with the President & CEO and Director of Information Technology and Data Management to ensure awarded TDA grant dollars are aware of requirements, provided the tools required by DistiNCtly Fayetteville, and make sure reports are shared with event contacts, CEO, and the TDA, through the CEO.
2. Serves as the team lead for the Heroes Homecoming initiative. Coordinating theme, community partners, the planned events, needed collateral, and execution of initiative as a whole. Develop a plan alongside the President & CEO and agency as well as other DistiNCtly Fayetteville members to ensure the message is being disseminated properly.
3. Works in coordination with the Director of Administration to manage Tourism Marketing contracts and serves as a point of contact for external Tourism Marketing partners, including marketing agency, public relations agency, media buying agency, and research agency.
4. Develop partnership and manage the relationship with Fort Liberty/ACS/MWR to include involvement with FRGs, ACS, and any other group needing community resource information.
5. Manages current and develops future cultural tourism products. Conducts research for improvements and/or upgrades; develops content associated with themed trail development and research; manages trail web pages; ensures DistiNCtly Fayetteville’s brand and its guidelines are presented appropriately in all projects, marketing messages, and promotional materials. Recommend advertising for products as necessary.
6. Writes and executes any secured grants for the promotion of DistiNCtly Fayetteville’s tourism product development or other tourism-related activities.
7. Manages Tourism Marketing budget to ensure dollars are spent per line item outlined in the detailed budget breakdown.
8. Maintains and participates in appropriate local and non-local industry networks. Encourages and develops participation in tourism promotions and tie-ins. Educates self about the county and regional tourism products. Shares pertinent information with DistiNCtly Fayetteville team members and industry partners.
9. Maintains partnerships with local attractions groups for marketing together to, but not limited to Fort Liberty, our products possible co-ops, and Welcome Centers.
10. Coordinates DistiNCtly Fayetteville’s efforts with VisitNC, The NC Arts Council, and others in all aspects of marketing initiatives for cultural tourism to include birding trails, paddle trails, civil war trails, and other initiatives.
11. Conducts research in tourism subtopics such as Faith-based tourism, antiquing, textile history, agritourism, eco-tourism, bird watching, paddling, etc., and develops channels to capitalize on our assets and incorporate them into selling or packaging.
12. Works on community development projects that benefit tourism and visitors, such as wayward signage creation, trail development, etc.
13. Creates and schedules all tourism-related advertising, including leisure and welcome center visits, etc.
14. Manages Welcome Centers program as well as Call Center Visits, to include welcome center visits, National Tourism Week events, and visits to 1-800 VISITNC call centers.
15. Represents DistiNCtly Fayetteville at tourism-related events.
16. Oversees Client Concierge program; develops with other key members of the team to evolve into a “concierge” for large city-wide groups.
17. Performs other duties as required or assigned.
Knowledge, Skills, and Abilities
1. Knowledge of principles of effective communications and marketing
2. Knowledge and ability to analyze markets, marketing strategies, publicity, and advertising programs and needs as well as program results.
3. Ability to learn and maintain knowledge of DistiNCtly Fayetteville organizational policies and goals that apply to the area of responsibility.
4. Ability to gather, compile, compose, and edit information for use in promotional purposes and consistent with brand standards within the DistiNCtly Fayetteville.
5. Ability to operate with a high level of accuracy and organization.
6. Ability to establish and maintain an effective working relationship with team members, community and constituency, public officials, and others throughout the community.
7. Ability to plan, organize, and effectively present ideas and concepts to groups and to communicate effectively and professionally, orally and in writing.
8. Ability to assimilate information from a variety of sources, analyze information, and recommend a course of action to be taken to enhance the goals and objectives of DistiNCtly Fayetteville.
9. Ability to exercise sound judgment and discretion in the performance of job duties and represent DistiNCtly Fayetteville in a positive, enthusiastic, and professional manner.
10. Knowledge of and ability to operate personal computers including word processing programs, Internet programs, protocol, and related programs and databases as well as other related software, to carry out job duties and functions. Must be able to operate equipment used by the position.
11. Ability to build exceptional phone rapport.
12. Build a working knowledge of the tourism industry to include Cumberland County and the assets contained within.
13. Ability to be self-sufficient and to travel.
14. Ability to request training needs and implement current trends and lessons acquired.
15. Ability to lift, push or carry up to 35 lbs.
Minimum Education and Experience Requirements
1. Bachelor’s degree from an accredited college or university with a major in tourism, communications or a related field.
2. Prior CVB experience in a similar capacity is required and a background in the hospitality industry is preferred.
3. Demonstrate the ability to prepare marketing materials and programs.
Conditions of Employment
Each applicant who has tendered an offer of employment must have and maintain a valid North Carolina driver’s license with an acceptable driving record. A current copy of insurance must be provided at time of hiring and kept current in employee file.
DistiNCtly Fayetteville NC
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