Communications Manager – USMLE

Description

About Us: The United States Medical Licensing Examination (USMLE) program, co-sponsored by the Federation of State Medical Boards (FSMB) and NBME, supports medical licensing authorities in the United States through the development and delivery of a high-quality assessment for initial medical licensure. USMLE plays a vital role in ensuring the competence of physicians entering the U.S. healthcare system.

The Federation of State Medical Boards (FSMB) is a national non-profit organization representing the 70 medical boards within the United States and its territories that license and discipline allopathic and osteopathic physicians and, in some jurisdictions, other healthcare professionals. FSMB serves as the voice for state medical boards, supporting them through education, assessment, research and advocacy while providing services and initiatives that promote patient safety, quality healthcare and regulatory best practices.

Position Overview:

As the Communications Manager for the USMLE program, you will be responsible for developing and executing comprehensive external communication strategies to enhance the program’s visibility, engage stakeholders, and promote its brand, reputation, and mission. This role is vital in ensuring clear and effective communication with examinees, licensing boards, medical schools, medical educators, and other healthcare organizations. This position reports to FSMB’s Vice President of Communications.

FSMB is an EEO/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or status as a protected veteran.

Key Responsibilities:

• Provide strategic communications counsel, including crisis communications, media relations, social media management, and branding strategy to the USMLE program.
• Devise and execute strategic communication plans to promote the USMLE program’s mission, initiatives, and updates.
• Serve as the main point of contact between FSMB and NBME’s marketing and strategic communications to ensure alignment of communication strategies with USMLE program objectives.
• Create compelling content for various platforms, including website updates, social media, newsletters, and press releases.
• Collaborate with NBME teams to manage the USMLE brand to ensure consistency in messaging and branding across all communication channels and provide guidance to internal teams to maintain brand discipline.
• Oversee the USMLE program’s digital content and serve as owner and lead contact for all USMLE-owned social media platforms (Facebook, X (Twitter), LinkedIn)
• Provide content support for USMLE.org
• Manage digital content calendars, ensuring consistent messaging and timely delivery of information across social media and web.
• Respond to and triage questions/comments from USMLE applicants and examinees on social media platforms.
• Engage with USMLE committees and panels, medical schools, licensing boards, and healthcare organizations to promote understanding of USMLE policies and updates.
• Prepare regular reports on communication activities and suggest improvements based on data-driven insights.

Qualifications:

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field. Master’s degree preferred.
• Minimum of 3-5 years of experience in communications, public relations, and social media management, preferably in an association, health care setting, legislative office, or assessment organization.
• Strong written and verbal communication skills.
• Proficiency in digital communication tools and social media platforms.
• Demonstrated experience in media relations and crisis communication.
• Excellent organizational and project management skills.
• Ability to work both independently and collaboratively across organizations.
• Knowledge of medical education, healthcare regulation, or high-stakes assessments is a plus.

FSMB offers a hybrid work environment. Physical presence at the office is an essential job function of this role which the FSMB deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

Federation of State Medical Boards