About the Company
BuiltWorlds’ mission is to catalyze the successful transformation of the buildings and infrastructure sector by connecting and informing all stakeholders in the built ecosystem.
Through a suite of subscription memberships, providing access to our events and digital resources, BuiltWorlds arms these stakeholders with the information, connections and tools they need, to thrive as the multi-trillion dollar building and industrial industries undergo digital transformation.
We are a well-funded early-stage startup led by a seasoned entrepreneur and board of industry veterans. To date, we have raised more than $5m, have connected 270 companies across twenty-two countries, and we are just getting started!
About the Role
BuiltWorlds is the premiere research hub in construction technology. Our team of analysts conduct a wide range of research to produce in-depth research reports for our members as well as engaging conferences and other programs. Our marketing team is tasked with the promotion of these activities to drive awareness, generate leads, attract new memberships, and also to inform, engage, and inspire our broader community of subscribers, followers, and event attendees. Additionally, this person would be responsible, working with others on the team, to provide engaging content that helps our members share their news, initiatives, and thought leadership across our newsletters, on our website and in our social media.
While working under the marketing umbrella, this individual would work closely with our analyst team to ensure accurate messaging with articles being produced. This individual should have strong writing skills, a working knowledge of best practices in terms of SEO, and a willingness to participate in other marketing related activities as needed.Additionally, this individual will build, and subsequently manage, our program for badges, certifications, and awards.
Responsibilities:
- Write SEO optimized articles based on BuiltWorlds research, events and other programs, as well as news within our member network and the industry at large.
- Help our members and broader community draw connection between our events, content, programs and key industry trends and thought leaders.
- Participate actively in supporting our events, including related marketing, logistics, and sessions. This may also include organizing and moderating certain sessions at some events.
- Grow our newsletter subscriber base and provide content that will generate interest and leads.
- Create various types of content such as whitepapers, infographics, guides, blogs, etc.
- Upkeep editorial calendar that aligns with key promotional opportunities (release of reports and events).
- Work with BuiltWorlds Social Media team to ensure alignment and timely release of written content.
- Keep up to date with our member network’s news opportunities and ensure that news is properly shared via BuiltWorlds website, newsletters, and social feeds.
- Manage and promote media, nonprofit, sponsor and other content and event partnership relationships to ensure that partnerships are effectively leveraged for maximum promotion of our events and content and that partners are satisfied with their engagements with us.
- Develop new outlets with other media organizations and influencer groups to expand BuiltWorlds’ global reach.
- Add to and curate our videos library in a way that helps engage and inform people about our members, content, and programs and their relationship with key industry trends.
Minimum Qualifications:
- At least five years of experience in a writing, editing, and PR/Communications roles.
- Bachelor’s degree or equivalent in journalism, marketing, PR, communications or other related fields.
- Strong written, verbal, and interpersonal communication skills.
- Experience with technical SEO writing and business to business news.
- Demonstrate a passion for innovation and next-generation technology.
- Self-starter who can operate autonomously in a startup environment.
- Comfort with public speaking, moderation, and active engagement at events.
- Comfort with working on earned media and sponsored media deliverables across a variety of live and written formats.
- An understanding of how to create business-oriented articles that effectively inform and also connect to events, research reports, and member activities.
- Experience developing and implementing communications plans.
Additional Qualifications that are a Plus:
- Experience with high level business-oriented conferences and events.
- Background working within WordPress or equivalent website or blog platforms
- Graphic design skills within the Adobe Creative Cloud or equivalent programs
- Video production and editing experience is huge plus
- Experience interpreting Google Analytics and ability to pivot based on results
- Experience using Google Ads to target specific audiences using paid campaigns
- Experience pitching media outlets
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