Public Relations Account Director

Basic Function: Oversee and execute day to day public relations efforts on behalf of Krupp Group clients and responsible for managing a supporting team. Develop original, out-of-the-box ideas to promote the brands, secure larger feature pieces and pitch trend stories. Focus on the bigger picture strategy and achieving client goals, alongside securing product placement.

Essential duties:

• Confidence in developing holistic comms + marketing strategies with a focus on editorial and media relations, but also inclusive of influencer and VIP activity and tactics.
• Auditing industry news, trends, and relevant events
• Brainstorming on new press vehicles, cross-promotion ideas and brand building opportunities for further client promotion
• Creating a working calendar for each client to keep their PR goals on track for the season
• Pitching stories and compiling press releases, to secure: Larger feature-type/ news pieces, Trend Stories, Profile pieces and Thought leadership and speaking opportunities such as podcasts and summits
• Consulting on and at times, writing materials for our clients such as: Bios, Interview responses and Thank you notes for gifts
• Communicating with clients regularly on PR needs such as: Status updates, Lookbooks, Images and News-worthy evolvements
• Orchestrating PR tactics for each client alongside the fashion calendar: Market Appointments, Mailers, Events, Press Releases
• Managing Account Managers, Account Executives & Coordinators on Implementing and evolving processes and new procedures, Client communication, Sample trafficking, Inventory and Press
• Relation building via Editor/ Stylist Appointments: Conduct seasonal press appointments for each client and Hold showroom appointments
• Overseeing coordination of all client events including Production and event logisitcs, Guests lists, outreach, follow up to secure attendance, Event recaps and Post-event follow up with attendees
• Daily communicating with editors, stylists, tastemakers and clients
• Reviewing monthly status reports and recaps before they are sent to clients
• Setting and Analyzing client and team KPIs and helping to ensure they’re achieved

Qualifications:

• At least 8+ years of experience of public relations work in the fashion industry
• Bachelor’s degree
• Self-motivated with strong organizational skills and ability to function effectively in a fast paced work environment
• Strong interpersonal communications skills and excellent writing skills
• Ability to manage several clients and their needs
• Proficient in MS Word, Excel and Outlook and familiarity with Fashion GPS is preferred
• Living in NYC Area

Benefits:

• Highly competitive salary
• Work/life balance with hybrid work model
• Generous frontloading PTO
• Summer Fridays: 1 pm office closures each Friday beginning Memorial Day through Labor Day
• Winter Fridays: 3pm office closures each Friday beginning Labor Day through Memorial Day
• Offices closed between Christmas and New Years
• Health, dental and vision insurance
• Flexible Spending Account & pre-tax commuter benefits
• Employee referral bonus
• Annual bonus opportunity

Krupp Group