Public Relations Manager
The Public Relations Manager will be responsible for leading client strategies and implementing effective PR campaigns for our healthcare clients. The ideal candidate will have a diverse background in various PR functions and possess strong relationships with media professionals.
Key Responsibilities:
- Provide thought leadership and strategic planning for client strategies and campaigns.
- Develop compelling press releases and media materials to promote clients and their initiatives.
- Proactively engage with media professionals, responding to interview requests and providing information to enhance media coverage.
- Foster and maintain positive relationships with consumer, community, employee, and public interest groups.
- Devise and execute programs to maintain a favorable public perception of the organization’s agenda and achievements.
- Coach client representatives on effective communication techniques for engaging with the public and employees.
- Analyze organizational objectives, promotional policies, and needs to develop comprehensive PR strategies that shape public opinion and promote products, ideas, and services.
- Uphold and enhance the organization’s image and identity.
- Draft speeches and schedule interviews to support PR initiatives.
- Prepare and edit internal and external organizational materials, including employee newsletters and other publications.
- Collaborate with clients to identify industry trends and evaluate advertising efforts in alignment with PR goals.
- Identify and coordinate promotional events such as press conferences, conferences, and speaking engagements.
Qualifications:
- Minimum of 5 years of experience in a PR or communications role with broadcast experience.
- Bachelor’s degree in Public Relations, Journalism, Communications, English, Marketing, or a related field is preferred.
- Excellent verbal and written communication skills, with a keen attention to detail.
- Strong existing relationships with media professionals and demonstrated ability to secure media coverage.
- Proven track record of developing and implementing successful PR campaigns.
- Ability to think strategically, analyze data, and provide innovative PR solutions.
- Proficiency in leveraging digital platforms and tools for PR purposes.
- Exceptional organizational and time management skills.
Engage Partners Inc.
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