We are looking for a Sr. Manager of Category Strategy- Freelance for a top entertainment company in New York. The Sr. Manager of Category Strategy supports the Category Strategy Director and Vice President in developing category and client strategies driving ad sales revenue in a given advertising vertical. This role is a hybrid role in NYC covering a LOA from December 2023 to August 2024. The Sr. Manager will participate and present in client meetings as well as work in tandem with sales teams to achieve client objectives. As a strategic entity in Ad Sales organization. The Category Strategy team works to ensure it is positioned to meet the Company’s long-term goals and our Clients’ business needs.
Responsibilities:
- The Category Strategy Sr. Manager will work closely with cross-functional teams including – research, client/marketing solutions, data enablement, sales and sales communications to frame category narratives and go to market presentations for the category and category clients.
- He/She/They will work with the Category Strategy Director to create strategies to broaden the value proposition of our Advertising Sales in the marketplace with a focus on data driven solutions and audience based buying.
- The Senior Manager will be responsible for understanding a category from both a business perspective and a media perspective including: overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis
- ​​​​Work with the Data Enablement team to make recommendations on first party and third party audience segments
- Manage an Associate Manager who will be responsible for gathering insights through syndicated data sources (MRI, Nielsen/NMI, YouGov, AdIntel, SMI, EDO, Civic Science, Pathmatics, Lake 5, etc.)
- Participate and represent Category Strategy in weekly Solutions meetings
- Contribute to strategically managing the category and its workload by creating pro-active plans, presentations, worksheets, and other materials
- Actively contribute to creating an inclusive environment
Required Qualifications:
- 7 years of experience in advertising, media and/or marketing—ideally in the given category
- Media experience at an agency or client-side, or experience with a sales development/strategy role at a media company
- Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data driven solutions
- Experience with working with R/F tools such as Nielsen Media Impact
- Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
- Working knowledge of cross platform attribution vendors to measure brand lift, sales lift, app downloads etc
- Self-starter who takes initiative and is able to navigate without constant direction
- Strong multitasking capabilities and the ability to work effectively in a fast paced environment of tight deadlines and constant change
- Team-oriented, with experience working across a matrixed organization
- Experience managing direct report(s), and overseeing their professional growth
- Excellent written, verbal and interpersonal communication skills
- Strong presentation skills, capable of presenting to internal or external partners.
- Passion for the company, its content, and the advertising landscape
If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page Distinction
Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.
Opportunity Awaits.
Solomon Page
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