A.J. Dwoskin & Associates is a leader in managing commercial and residential properties throughout the Northern Virginia region. With a mission to provide exceptional service to residents, commercial tenants, and support the local communities. They operate with a long-term focus through consistent improvements, which extends to their employees. They offer an enjoyable, challenging atmosphere that emphasizes training and continued education with opportunities for personal growth and development.
As a Marketing Manager, you would be responsible for developing and monitoring the residential, mobile home, marketing initiatives, and strategies to achieve success.
Marketing Manager Responsibilities:
- Develop and implement comprehensive brand and lead generation strategies that speak to target new residents respective to each asset’s target market.
- Manage the dashboard of relevant marketing KPIs and define metrics for success to tell the story beyond numbers and relative data.
- Create presentations to connect the dots between marketing and leasing.
- Partner with Property Managers and Leasing Consultants on matters pertaining to marketing initiatives and campaigns including advertising, signage, brochures, referral programs, and website design.
- Exemplify and find excitement in collaborating with Residential Operations to ensure leasing goals and marketing goals are aligned. Develop, define, and foster strategies through ongoing community events, social media reach, and engagement to support resident acquisition and retention goals.
- Manage the advertising, promotional contracts and plans to drive the traffic necessary to keep occupancy high. Adjust listing advertisement packages accordingly.
- Perform quarterly ILS audits to ensure content accuracy.
- Develop annual marketing budget and monitor marketing expenses to ensure budgetary compliance and effective ROI Return on Investment.
- Perform comprehensive reviews of market competitors regarding the approach to marketing spend through Apartment List, levels of customer service through Satisfacts, and product packaging through online and offline marketing.
- Shop competitors to ensure accurate information and to monitor changes within the market. Regularly analyze the price, product, and customer service of our product in comparison to the competition.
- Work closely with the VP and Property Managers in reviewing weekly concession strategies based on submarket conditions.
- Participate in Yardi RevenueIQ biweekly pricing calls along with the VP of Residential and Property Managers to ensure pricing strategies are in line to achieve occupancy goals.
- Oversee social media strategy including Instagram and Facebook by collaborating with onsite teams to create content.
- Monitor online reputation channels and online reputation management approaches.
- Collaborate with a dedicated recruiter and the Human Resources Department on LinkedIn content including job postings.
- Completion of weekly, monthly, and quarterly reports to include property performances.
- Launch and monitor resident surveys via SatisFacts Research. Use resident feedback to guide short-term and long-term marketing and operational strategies.
- Review monthly organic search (SEO) and paid search (SEM) performance and strategies and budget based on performance analytics and reprioritized leasing needs.
- Oversee branding and online promotion store strategies.
- Oversee Yardi Creative Website Development Strategies.
- Collaborate and provide support to the Training and Compliance Manager in fielding and addressing resident complaints and issues to ensure online reputation management remains transparent and attractive.
- Stay up to date on the newest technology, products, and digital services that will enhance the prospect and existing resident’s experiences both online and offline.
- Manage all advertising and promotional contracts.
- Design signage packages, website creative, and marketing plans including preparation of a budget and vendor selection.
- Management of all marketing collateral including photos, videos, logos, and property information guides.
Marketing Manager Requirements and Qualifications:
- Minimum education of a bachelor’s degree with a concentration in Marketing, Business Management, Real Estate, or Communications/PR.
- Minimum of Five (5) years of progressive marketing experience.
- Previous work experience within the real estate industry is required.
- Think strategically and work across all sectors of the business including Leasing, Operations, Accounting, and Legal.
- Exceptional verbal and written communication skills are required.
- Strong attention to detail, with an eye for beautiful detail, and analytical skills are required.
- Previous experience with Yardi suite of products and other similar PMC management software is preferred.
- Strong understanding of third-party vendor management, contract management, project management, CRM, CMS, Google Analytics, SEO, SEM, social media, and AI Tools.
- Adobe Photoshop and InDesign experience are a plus.
What They Offer:
- Health and Dental Insurance, 401K
- Flexible Spending Program
- Short Term and Long-Term disability
- Employee Assistance Program
- Tuition Reimbursement
- Paid Time Off and Holiday Pay
- Housing Discount for those living and working within
- Paid Volunteer Days
- Bereavement Leave
If you meet our qualifications and are selected for an interview, a member of our human resources department will reach out to schedule an interview. We have an in-house recruiter and respectfully ask that only job seekers contact us. No agencies, please.
In accordance with EEOC guidelines, we are an equal opportunity employee and do not discriminate in our hiring or employment practices. All candidates who meet our qualifications above are invited to apply.
A.J. Dwoskin & Associates
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