Director of Product Marketing – Fintech

Director of Product Marketing

Cync Software is looking for a Director of product marketing to join our Cync Software team to own and drive go-to-marketing initiatives and launches for our Cync Software Commercial Lending Software offerings. In this role, you will closely work with product management, sales, and advocacy to champion Cync Commercial lending Software Applications. This role will be a great fit for product marketers who can thrive in dynamic environments, are data-driven and eager to jump-in and get things done.

At Cync, we place value in our office culture – the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Cync can create a work-life harmony that best fits them.

What You’ll Do:

• Take a lead role in creating compelling, differentiated messaging and positioning for Cync Software Commercial Lending offerings.
• Leverage your banking, fintech and marketing expertise to create compelling content and assets that help our customer learn and choose Cync software solutions for their Commercial lending software needs.
• Develop assets, training and content that communicates the value proposition of Cync Software value proposition to the sales teams and enables them to win in the industry
• Work with product and marketing operations to measure success of product-led growth programs and feed those learnings into new launches and campaigns
• As the Director of Product Marketing Manager, you will be responsible for identifying potential customers and all aspects of marketing within our brand guidelines such as: literature, trade show support, campaign designs, social media, videos, etc. You will help examine the needs, wants, and purchasing patterns of our audience as well as keep an eye on how competitors present themselves.
• You will act as a point of contact, a source of information, and a go-between for multiple departments to convey information quickly and accurately to deliver campaigns in a timely manner for instant analysis.
• You will create and refine marketing lists for e-mail campaigns and generate leads through social media. As a result, you will be responsible for supplying the sales team with possible leads or for making presentations to groups that could be a good match for the brand

Qualifications

• 5+ years of product marketing, product management focused roles in B2B tech that demonstrates a comprehensive understanding of product marketing and all of their strategic components
• Excellent written, verbal, and visual communication skills with a passion for storytelling
• Strong understanding of pipeline generation activities with the ability to work with demand generation teams and plan campaigns
• Cloud software familiarity – Salesforce, ZoomInfo, LinkedIn, Vimeo, and e-mail automation software
• Creativity – Understanding of how creative brainstorming and collaboration leads to exciting cross-media campaigns that grab attention and generate sales leads by creating paths to conversion
• Fintech – a passion for Fintech and reinventing the banking industry with a willingness to understand the value of Cync Software products and how it dramatically improves the workflow of the end-user
• It’s preferred that this candidate have experience in banking, financial services or fintech

Cync Software