Essex Parts Services is the exclusive North American importer and distributor for some of the finest automotive and motorcycle racing brands from around the world, and we are seeking a content manager to educate and motivate potential customers to pursue our products and services. Those pieces of content will include but are not limited to: Articles, blog posts, videos, email blasts, newsletters, social media posts, webinars, white papers, ebooks, landing pages, etc.
To be successful in this role, you must possess these essential qualities:
- Love to write- Fast, effective, and able to meet writing deadlines
- Skilled editor- Be able to take someone else’s 5-quality content and turn it into a 9 or 10 quality
- Excellent interviewing skills- Sit down with a subject matter expert and ask the right questions to produce content that teaches, helps, and informs potential customers
- Be able to ask questions from the consumer point of view- “How will this help me or make my life easier?”
- Embrace social media- Familiarity with social tools and how to leverage them (Facebook, Instagram, twitter, etc.)
- Extremely likeable- Put people you are interacting with at ease
- Understand what makes people tick- Understand how to motivate and inspire others to contribute content
- Organized and goal-oriented- Maintain an editorial calendar, newsletters, training sessions, interviews, etc.
- Be a doer- Get stuff done, rather than looking for a set of rules to follow
- Interest in cars, motorcycles, and racing is a plus!
Breakdown of weekly duties by hour:
- Contacting existing retail customers to solicit reviews, photos, and video: 2-4 hours
- Three+ new pieces of content (text, video, audio): 5-15 hours
- Email marketing: 1-3 hours
- Website analytics/SEO: 3-5 hours
- Social media engagement: 2-4 hours
- Premium content production (ebook, white paper, webinar): 3-5 hours
- Continual education and training with new tools (Hubspot, new apps, new social): 3-5 hours
- Meeting with sales team to discuss content: 2-4 hours
Computer skills and software used in this role:
- MS Office, Facebook, Facebook Business Manager/Ads, Instagram, Twitter, HubSpot, Google Analytics, Google Ads, YouTube
- Video editing capabilities a huge plus!
About Essex Parts Services
In a time when corporate loyalty is nearly a thing of the past, the Essex team remains a small, tight-knit unit working towards a unified goal. Many of our staff members have been with us for over a decade, and our company has a familial feel. We are looking for someone who shares our values and wants to find a long-term home in their daily work life. Our business has grown steadily for years and will continue to do so based on a wide range of initiatives we are currently developing. Whomever fills this role will have the opportunity to grow with us, but they will need to wear many hats. With only 28 employees, our culture is not one of handholding and micromanagement. To succeed in this role, you will need to think and act independently, and you will need to perpetually produce results. The more versatile, motivated, and capable you are, the more opportunity you will have to achieve your professional goals during your tenure with us.
Essex Parts is the exclusive North American importer and distributor for some of the finest automotive and motorcycle racing brands from around the world including AP Racing, OZ Racing, Ferodo Racing, Spiegler, and others. Since 1982 we have been providing professional grade, race-proven parts to motorsport enthusiasts of all levels. Essex is staffed with knowledgeable racers, engineers, and parts specialists with well over two centuries of combined motorsport experience. We offer competitive salaries, full health benefits, and a 401k plan.
Please send a cover letter and resume to jeff.ritter@essexparts.com
Essex Parts Services Inc
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