Director of Strategic Marketing and Communications

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

CalWest client school in the Greater Seattle Area seeks a Director of Strategic Marketing and Communications for an immediate opening.

Responsibilities

• Visioning, developing, and implementing internal and external communications strategies that align with the School’s mission, goals, and brand.
• Collaborating with cross-functional teams to produce effective promotional materials (Head of School, Academic Divisions, Enrollment, Development, Student Experience, etc.).
• In partnership with the Head of School, serving as the institution’s primary storyteller and brand ambassador, leading and managing the academy’s brand.
• In partnership with the Head of School, providing writing and editing support for written communications, including speeches and crisis communications, as needed.
• Building and cultivating relationships with faculty, staff, students, and families for effective storytelling and community engagement.
• Partnering with and managing the Digital Marketing Associate in the development and execution of all media campaigns.
• Writing, editing, and managing content for an integrated communications presence on website, social media, video, and printed materials.
• Managing the content development, design, and execution of the school’s publications, including the weekly e-newsletter.
• Developing and maintaining a comprehensive production calendar for printed and electronic communications. Monitoring deadlines for the school’s comprehensive calendar.
• Cultivating and developing relationships with advertisers and vendors; managing advertising budgets and schedules
• As needed, capturing video/photo content

Qualifications:

• A Bachelor’s degree in English, Journalism, Marketing/Communications, or a related field preferred
• A minimum of three years of Marketing/Communications experience, preferably in the nonprofit sector
• Strong written, editorial, and oral communication skills; exceptional attention to detail
• Experience with website content management systems; working knowledge of SEO and HTML/CSS preferred
• Familiarity with and ability to analyze Google metrics
• Demonstrated track record for collaboration, organization, and efficiency, and the ability to work under pressure to meet strict deadlines
• Nuanced understanding of social media best practices and a keen eye for developing industry trends
• Demonstrated ability to authentically capture and amplify a wide range of voices
• Commitment to ongoing professional growth and curiosity, cultural humility, and antiracism
• Commitment to mission-driven organizations

CalWest Educators Placement