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CalWest client school in the Greater Seattle Area seeks a Director of Strategic Marketing and Communications for an immediate opening.
Responsibilities
- Visioning, developing, and implementing internal and external communications strategies that align with the School’s mission, goals, and brand.
- Collaborating with cross-functional teams to produce effective promotional materials (Head of School, Academic Divisions, Enrollment, Development, Student Experience, etc.).
- In partnership with the Head of School, serving as the institution’s primary storyteller and brand ambassador, leading and managing the academy’s brand.
- In partnership with the Head of School, providing writing and editing support for written communications, including speeches and crisis communications, as needed.
- Building and cultivating relationships with faculty, staff, students, and families for effective storytelling and community engagement.
- Partnering with and managing the Digital Marketing Associate in the development and execution of all media campaigns.
- Writing, editing, and managing content for an integrated communications presence on website, social media, video, and printed materials.
- Managing the content development, design, and execution of the school’s publications, including the weekly e-newsletter.
- Developing and maintaining a comprehensive production calendar for printed and electronic communications. Monitoring deadlines for the school’s comprehensive calendar.
- Cultivating and developing relationships with advertisers and vendors; managing advertising budgets and schedules
- As needed, capturing video/photo content
Qualifications:
- A Bachelor’s degree in English, Journalism, Marketing/Communications, or a related field preferred
- A minimum of three years of Marketing/Communications experience, preferably in the nonprofit sector
- Strong written, editorial, and oral communication skills; exceptional attention to detail
- Experience with website content management systems; working knowledge of SEO and HTML/CSS preferred
- Familiarity with and ability to analyze Google metrics
- Demonstrated track record for collaboration, organization, and efficiency, and the ability to work under pressure to meet strict deadlines
- Nuanced understanding of social media best practices and a keen eye for developing industry trends
- Demonstrated ability to authentically capture and amplify a wide range of voices
- Commitment to ongoing professional growth and curiosity, cultural humility, and antiracism
- Commitment to mission-driven organizations
CalWest Educators Placement
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