Totally Bamboo is a leading designer and manufacturer of specialty housewares products headquartered in North San Diego County. We designed and launched the world’s first bamboo cutting board in 2000 and have continued that tradition of innovation in the bamboo products category. We proudly create sustainable housewares products that complement mealtimes and social gatherings for families around the world.
Job Summary
Reporting to the VP of Marketing, this new position on our growing team will play a vital role in spurring further growth of our direct-to-consumer business. The ideal candidate will have a demonstrated history of accelerating online sales growth for a D2C brand. This individual should be creative-minded and data-driven to maximize our digital marketing efforts.
Responsibilities
- Understand the customer journey and optimize user experience online. Conduct consistent testing to improve conversion rates and site performance.
- Manage all paid social media platforms, working with other Marketing team members to ideate, create and test content.
- Launch, manage and optimize paid SEM. Manage organic SEO to improve site positioning for vital keywords.
- Manage email and SMS marketing efforts. Work with the Marketing team to deliver regular campaigns. Create and optimize automated flows to improve customer acquisition and retention.
- Grow affiliate marketing program including traditional digital media and social influencers.
- Establish loyalty program to improve customer retention through both monetary and non-monetary incentivization.
- Collaborate with the VP of Marketing to establish growth marketing goals. Regularly report on related KPIs and provide recommendations for improving performance.
- Assist with other duties in support of Marketing Department needs, as determined by the VP of Marketing.
Qualifications
- Bachelor’s Degree in Marketing, Communications, Business or a related field required
- 5+ years’ experience with demonstrated results in driving ecommerce sales; Shopify experience preferred
- Possess a firm understanding of email marketing best practices; experience with Klaviyo a plus
- Depth of experience with paid social media including developing, testing and optimizing campaigns
- Working knowledge of key analytics and research tools such as Google Analytics, Google Search Console and SEMrush
- Creative thinker with strong problem solving and decision-making skills
- Excellent verbal and written communication skills
Totally Bamboo
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