Marketing Manager

Title: Manager, Marketing

Department: Book Publishing

Reports To: General Manager & Publisher

FLSA Status: Exempt

Location: El Segundo, CA

Job Summary:

We are looking for a Marketing Manager, who is responsible for delivering and executing high-level publicity and marketing programs to drive our customers/readers’ growth, retention, and engagement for the company’s imprint, Square Enix Manga & Books.

Responsibilities:

• Develop consumer growth and retention marketing strategies across all Square Enix platforms to achieve key business goals for the company’s manga (Japanese comics) and game tie-in book publication business.
• Build and execute innovative marketing and publicity campaigns with digital innovation and organic brand building to bring the imprints’ publications to the largest possible readership.
• This role will work closely with and report to the General Manager/Publisher on all marketing efforts for the imprint, Square Enix Manga & Books.
• Create innovative title-marketing campaigns for upcoming manga/game tie-in titles for the imprint, Square Enix Manga & Books.
• Develop strategies, messaging, creative assets, and digital projects to increase brand awareness and growth for Square Enix Manga & Books’ online communities and social media communities.
• Collaborate with internal departments (including but not limited to PR, social media, influencer, game-specific marketing, and sales teams) and external partners (especially our publishing partner, Penguin Random House) along with licensor (Square Enix Japan) to drive campaign strategy and effectiveness.
• Be the key contact for media-buying agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis, and learnings, as well as creative needs.
• Work closely with the Analytics team to evaluate touch points in the customer journey, while improving tracking to measure ROI and KPIs with efficiency.
• Create strong product positioning, target audiences, and messaging relevant to each manga series/game tie-in.
• Work with internal teams (PR, influencer, social media, owned channels, trade marketing, sales) & and external partners to ensure all plans are coordinated, complementary, and delivered against agreed KPIs or measurable goals.
• Develop the influencer/reviewer strategy (in collaboration with the Influencer Relations Team and the PR team), that resonates with readers and is up to date with the latest influencer/reviewer and industry trends.
• Conceive and execute community and events plans in collaboration with the event team where necessary.
• Manage approvals of marketing activities with stakeholders.
• Manage the marketing budget for each title, ensuring costs are fully and accurately tracked & and reported.
• Work with internal Creative Services Studio and external partners to deliver needed campaign assets to the desired standard & and quality on Square Enix Manga & Books titles.
• Partnership agency’s management & and execution of local partnership activities, if necessary, for the campaign.
• Scheduling tweets, updating the website, reviewing copy, shipping requests to the warehouse, and obtaining approval from rights holders/licensors for assets.

Qualifications & Skills:

• Minimum of 4 years of marketing experience in publishing, entertainment, or a consumer product company.
• Must have previous experience within the manga/graphic novel/book industry and/or other entertainment-based industries.
• Proficient experience, in planning and executing marketing campaigns, especially in digital marketing with a results-driven mindset.
• Strong project management and planning capabilities to ensure timely delivery of all global assets.
• Creative problem solver with attention to detail.
• Understanding of copywriting across various media (email, push, etc.).
• Proven experience in planning and managing community engagement programs.
• Strong communicator/presenter with experience managing cross-functional stakeholders.
• Proactive self-starter who enjoys ownership of projects.
• An avid reader of manga with a strong understanding of readers’ expectations to create the best and most relevant plans is a plus.

Square Enix America