Internal Job Description & Posting
Job Title: Marketing Director
Position Status: Exempt
Department: Marketing
Reports To: President
*** In office position ***
Job Summary
The Marketing Director is responsible for all aspects of marketing and communications to assist in promoting JM Pet Resort as a premium pet destination dedicated to providing exceptional care to all animals. The ideal candidate will be an experienced business professional with a passion for the pet industry. They will oversee the marketing department, develop marketing plans, and further develop unique social media activities. They will aid in the development of staff in obtaining their goals from a marketing support standpoint. They will develop and execute PR strategies, events, and campaigns to further maintain a positive public image. As a member of the leadership team, they will also assist in identifying new business opportunities through marketplace analysis and/or leveraging existing services.
Essential Job Functions
Marketing Strategy
• Understands company goals and aligns the Marketing department accordingly
• Strives to develop new opportunities within the existing business segments (e.g., conduct market research/surveys)
• Creates, build, and implements the annual marketing plan for the company
• Oversees all internal and external company-wide communication
• Plans and administers the company’s Marketing Operations Budget
• Stays connected to all aspects of the pet industry (local & national competitors, shifts in marketplace trends, evolving regulations, etc.)
• Monitors, reviews and reports on all marketing activity and results to the President
• Act as the Gatekeeper of the company’s brand image (maintain Brand Guidelines and protect Intellectual Properties, etc.)
Business Development
· Franchise development – create a corporate marketing plan for future franchisees to use including content planning, promotions, brand guidelines, social media and e-mail policies, templates, and help govern franchisees’ local marketing strategies
· Seeks to leverage current businesses and recommend new ways to promote. Areas of focus: JM Pet Vet Clinic, retail store, and nutrition consults
· Continually improves on internal processes
· Leverages new and current business partners
· Advances our understanding of client demographics and segmentation through the collection of surveys and reports
· Evaluates current Customer Experience and develops improvements
PR/Events
· Acts as the Public Relations expert, encourages community engagement and nurtures relationships (Stonehill college partnership, internships, etc.)
· Seeks new PR opportunities, award recognitions, and relevant contests for the brand
· Leads external and internal JMPR related events (e.g. Chamber of Commerce events, Ollie’s Law, Day of Kindness, Best of the Best, employee holiday party, client gifts)
· Drives company events both internally and amongst the community
· Manages and determines company sponsorships, partnerships, and donations
Management
• Leads the marketing department in business goals and individual employee development goals
• Mentors and collaborates cohesively with the department team members
• Drives marketing meetings and strategizes new ways to promote the business
• Ensures follow ups from department meetings
• Monitors Corporate Calendar
• Keeps Fire Evacuation Plan current
• Manages other projects and initiatives at the request of Management
Content Writing
• Possesses the ability to write persuasive copy for all marketing channels and PR related activities
• Provides input and guidance for responding to online reviews
• Plans and executes on internal employee-facing newsletter (keeping employees up to date on Resort & Clinic happenings)
• Sets goals and measures success for content produced, providing guidance to Marketing Manager and Content Writer to ensure content is accurate, effective, and aligned with brand/business goals
• Oversees internal content (Training Manuals, EdApp digital learning platform, internal processes) providing guidance to Content Writer to ensure these materials are kept up-to-date, accurate, and serving the needs of the business and employees
Data Analytics
• Has a strong pulse on metrics – understands how to measure results and advise when plans are not effective in meeting goals
• Researches and analyzes competitor advertising (local and national) and current market conditions
Social Media
• Sets goals and measures success, providing guidance to Social Media Specialist to ensure postings and are geared towards the right platform and demographic
• Ensures all social media channels are kept fresh, current, and relevant to the target audience
Web
• Oversees changes to website content and architecture
• Maintains website and online branding, with full audit of website every 2-3 years to keep it fresh and modern
• Continually strategizes on redirecting clients to website through other marketing efforts
• Reviews content accuracy of each page on the website routinely
Computer Skills
· Must be able to efficiently use Adobe Illustrator & Photoshop, InDesign, Google Docs, Trello, Gingr, Electronic calendar management & Go Daddy email, When I Work and Microsoft Office Suite.
· Must be able to learn new technology in accordance with business needs.
Qualifications
· 5-7 years experience as a Marketing Manager/Strategist
· Demonstrable experience with marketing campaigns
· Familiarity with SEO/SEM and Google Analytics
· Understanding of web design
· Excellent communication skills, verbal and written
· Strong analytical skills
· Team management skills
· Strong attention to detail with ability to coordinate multiple projects at once
· Must be able to work independently, multi-task and prioritize responsibilities
· Exceptional organization and time management skills
· Computer savvy, uses multiple software platforms daily to accomplish business objectives
· Team oriented, reliable and dependable; maintain excellent attendance and punctuality
· Strong work ethic; sets high standards for self and others
· Personally connects with our core principles as described in our Mission/Vision Statements
· Passionate about animal welfare; treats all animals with compassion and kindness
· Comfortable interacting with all breeds large and small including cats
Education
· BS degree in Business Administration with a minor Marketing or BS degree in Marketing or relevant field required.
Disclaimer
The above information has been designed to indicate the general nature of work performed by employees within this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Management reserves the right to revise the job description or require that other tasks be performed or deleted in accordance with business needs.
JM Pet Resort
Related jobs:
Job Description
Prominent Productions is now staffing for a feature film shooting in Los Angeles with a 20-day schedule and prep beginning in late August. The production team is seeking experienced crew members across multiple departments. This is a fantastic opportunity for LA-based professionals to join a dynamic film set and contribute to a high-energy production.
Job Responsibilities
• Support various departments across pre-production and production phases
• Collaborate with directors, producers, and crew to ensure smooth set operations
• Maintain professionalism and adaptability in a fast-paced film environment
• Execute tasks specific to your crew role (e.g., sound, catering, lighting, makeup, etc.)
Requirements
• Must be based in Los Angeles
• Must submit a resume with position specified in the subject line
• Positions needed include:
-
First AD
-
DIT
-
Catering
-
Locations
-
Craft Services
-
PAs
-
Hair and Makeup
-
Sound
-
Script Supervisors
-
Medics
-
Gaffers
-
Grips
• Experience in your role is highly preferred
Compensation
• Paid production opportunity
• Chance to build credits on a feature film
• Network with a professional production team
Job Description
A non-union micro short film is seeking professional crew members for a one-day shoot in Orlando, FL. This is a paid opportunity to join a passionate and collaborative set with a focus on quality production and creative execution. Crew members will also receive IMDb credit for their work.
Job Responsibilities
-
Camera Operator: Must provide and operate a personal 4K camera for all production needs
-
Sound Recordist/Boom Operator: Handle on-set audio recording and boom operation
-
Collaborate with the director and team to ensure smooth shoot execution
-
Arrive on time and prepared for a one-day shoot on July 13th
Requirements
-
Must be based in or able to work in Orlando, FL
-
Experience with film/short-form content preferred
-
Equipment-ready (applicable to camera role)
-
Dependable, team-oriented, and professional attitude
-
Available on July 13th for the full day
Compensation
-
Paid opportunity (rate TBD upon contact)
-
IMDb credit provided
Job Description
A vibrant and comedic 30-minute mockumentary pilot centered on the quirky staff of a fictional country club is currently in post-production. The team is seeking a talented Colorist and Sound Designer to bring the final polish to this fun, fast-paced project. This is a great opportunity for creatives who love character-driven comedy and want to help elevate a playful, narrative piece to broadcast-ready quality.
Job Responsibilities
-
Colorist:
• Perform color correction and color grading to enhance mood and visual consistency
• Collaborate with director/editor to maintain visual tone and comedic pacing
• Deliver final color output optimized for various platforms -
Sound Designer:
• Design and mix sound elements including dialogue, ambient effects, and transitions
• Ensure sound levels and quality are balanced throughout the episode
• Add comedic sound cues and timing adjustments as needed
Requirements
-
Proven experience working on short films, pilots, or web series
-
Proficiency in industry-standard software (DaVinci Resolve, Pro Tools, etc.)
-
Strong sense of comedic timing and visual storytelling
-
Ability to work remotely or be based in Los Angeles
-
Availability starting early July
Compensation
-
Paid opportunity (rate based on experience)
-
Candidates should submit both their reel and rate for consideration
Job Description
The creative team behind the time-travel short PEGASUS is seeking passionate collaborators for a retro-themed pilot filming this fall in South Carolina. This is a non-paid, portfolio-building opportunity to join a studio-pitchable sci-fi production rooted in 1980s nostalgia. Ideal for creatives looking to gain on-set experience while helping bring a unique vision to life.
Job Responsibilities
Sound Mixer
-
Record high-quality audio during on-location shoots
-
Monitor sound levels and troubleshoot technical issues
-
Prior on-set experience preferred
Wardrobe Designer
-
Style cast members in authentic 1988 fashion
-
Source, adapt, or create retro garments to fit character profiles
-
Coordinate with director and art department for visual continuity
Requirements
-
Based in or able to work in South Carolina
-
Open to all experience levels, though experience is a plus
-
Must be collaborative, creative, and reliable
-
Enthusiasm for sci-fi storytelling and 1980s aesthetic preferred
Compensation
-
Unpaid (passion project)
-
Studio pitch exposure
-
Great for résumé and reel building
Job Description
A high-energy indie short film in the psycho thriller genre is seeking talented and passionate crew members for a production featuring high-profile leads. The shoot will take place in Atlanta, GA, and is open to local applicants only. If you’re ready to contribute your skills to a dark, gripping story with a powerful cast, this is your chance to be part of something cinematic and intense.
Positions Needed
• Director of Photography (own gear a major plus – women strongly encouraged to apply)
• Production Designer
• Costume Designer
• First Assistant Director
• Sound Mixer
• Set Production Assistants
Requirements
• Must be available for the full shoot: June 30 – July 3
• Local to Atlanta, GA
• Prior film set experience preferred for all roles
• Able to collaborate in a fast-paced, professional production environment
Compensation
• Paid (rate to be discussed upon application)
Job Description
A dynamic TV production is seeking a dedicated Production Coordinator to support a fast-paced shoot near Stamford, CT. This role involves a mix of in-office pre-production and on-location fieldwork. If you’re organized, communicative, and thrive in both office and outdoor environments, this is a fantastic opportunity to be part of a hands-on television production.
Job Responsibilities
• Coordinate logistics and scheduling for both pre-production and shoot phases
• Work closely with producers and crew to manage daily operations
• Ensure equipment, documents, and supplies are organized and delivered as needed
• Support outdoor rural shoots with field coordination and on-the-ground problem solving
Requirements
• Must be available from the week of June 16 through approximately August 10
• Able to work in-office in Stamford, CT for at least 3 days a week from June 16 to July 4 (2 days WFH)
• Fully available in the field from July 6 through August 10
• Experience coordinating rural outdoor shoots preferred
• Must be organized, proactive, and able to work independently in a fast-paced environment
Compensation
• Competitive pay based on experience
• 8-week commitment with hybrid and fieldwork flexibility
Job Description:
Join the creative team behind Something Greater, a hybrid drama/music video student thesis project by director Brett Kilheffer, featuring music from Josh Kain. This 8-minute short film blends cinematic storytelling with music video aesthetics and explores themes of redemption, addiction, fatherhood, and second chances.
The production takes place in the LA area and is looking for passionate, collaborative crew members interested in working on an emotionally resonant, visually rich student film.
Job Responsibilities:
-
Production Designer: Provide vision and create environments that reflect the mood and story.
-
BTS Photographer: Capture high-quality behind-the-scenes content.
-
Set Dresser: Help build and dress sets for each scene.
-
Grips: Assist with rigging, setup, and support for the camera and lighting departments.
-
Production Assistant (PA): Support all departments and help ensure smooth operations on set.
Requirements:
-
Availability from June 18 to 22
-
Based in or able to work locally in the LA area
-
Resume and/or reel required for Production Designer and BTS Photographer roles
-
Enthusiastic team player with a collaborative spirit
Compensation:
-
Copy/Credit/Meals
-
Unpaid (Student Thesis)
Job Description
A mini-documentary rooted in a powerful family history is seeking passionate crew members to join a meaningful low-budget project. The film will explore the legacy of Dr. James Still, a Black doctor known as “the doctor of the pines,” and William Still, a pivotal figure in the Underground Railroad and a supporter of Harriet Tubman. This intimate and historical storytelling piece needs creative collaborators who are eager to bring depth and authenticity to Black history through documentary filmmaking.
Job Responsibilities
-
Set up and operate cameras for on-location interviews and B-roll
-
Manage lighting equipment to ensure proper tone and mood for various scenes
-
Execute color correction and grading to achieve consistent visual storytelling
-
Edit raw footage into cohesive and emotionally resonant segments
Requirements
-
Prior experience in documentary production preferred
-
Strong interest in historical and cultural storytelling
-
Ability to work with minimal resources and maintain quality
-
Collaborative spirit and creative problem-solving skills
-
Access to personal equipment is a plus
Compensation
-
Low-budget production (passion project)
-
Meals and credit provided
-
Ideal for individuals looking to build a meaningful portfolio
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities