Internal Job Description & Posting
Job Title: Marketing Director
Position Status: Exempt
Department: Marketing
Reports To: President
Â
*** In office position ***
Job Summary
The Marketing Director is responsible for all aspects of marketing and communications to assist in promoting JM Pet Resort as a premium pet destination dedicated to providing exceptional care to all animals. The ideal candidate will be an experienced business professional with a passion for the pet industry. They will oversee the marketing department, develop marketing plans, and further develop unique social media activities. They will aid in the development of staff in obtaining their goals from a marketing support standpoint. They will develop and execute PR strategies, events, and campaigns to further maintain a positive public image. As a member of the leadership team, they will also assist in identifying new business opportunities through marketplace analysis and/or leveraging existing services.
Essential Job Functions
Marketing Strategy
•      Understands company goals and aligns the Marketing department accordingly
•      Strives to develop new opportunities within the existing business segments (e.g., conduct market research/surveys)
•      Creates, build, and implements the annual marketing plan for the company
•      Oversees all internal and external company-wide communication
•      Plans and administers the company’s Marketing Operations Budget
•      Stays connected to all aspects of the pet industry (local & national competitors, shifts in marketplace trends, evolving regulations, etc.)
•      Monitors, reviews and reports on all marketing activity and results to the President
•      Act as the Gatekeeper of the company’s brand image (maintain Brand Guidelines and protect Intellectual Properties, etc.)
Â
Business Development
·        Franchise development – create a corporate marketing plan for future franchisees to use including content planning, promotions, brand guidelines, social media and e-mail policies, templates, and help govern franchisees’ local marketing strategies
·        Seeks to leverage current businesses and recommend new ways to promote. Areas of focus: JM Pet Vet Clinic, retail store, and nutrition consults
·        Continually improves on internal processes
·        Leverages new and current business partners
·        Advances our understanding of client demographics and segmentation through the collection of surveys and reports
·        Evaluates current Customer Experience and develops improvements
Â
Â
PR/Events
·        Acts as the Public Relations expert, encourages community engagement and nurtures relationships (Stonehill college partnership, internships, etc.)
·        Seeks new PR opportunities, award recognitions, and relevant contests for the brand
·        Leads external and internal JMPR related events (e.g. Chamber of Commerce events, Ollie’s Law, Day of Kindness, Best of the Best, employee holiday party, client gifts)
·        Drives company events both internally and amongst the community
·        Manages and determines company sponsorships, partnerships, and donations
Management
•      Leads the marketing department in business goals and individual employee development goals
•      Mentors and collaborates cohesively with the department team members
•     Drives marketing meetings and strategizes new ways to promote the business
•      Ensures follow ups from department meetings
•      Monitors Corporate Calendar
•     Keeps Fire Evacuation Plan current
•     Manages other projects and initiatives at the request of Management
Content Writing
•      Possesses the ability to write persuasive copy for all marketing channels and PR related activities
•      Provides input and guidance for responding to online reviews
•      Plans and executes on internal employee-facing newsletter (keeping employees up to date on Resort & Clinic happenings)
•      Sets goals and measures success for content produced, providing guidance to Marketing Manager and Content Writer to ensure content is accurate, effective, and aligned with brand/business goals
•      Oversees internal content (Training Manuals, EdApp digital learning platform, internal processes) providing guidance to Content Writer to ensure these materials are kept up-to-date, accurate, and serving the needs of the business and employees
Data Analytics
•      Has a strong pulse on metrics – understands how to measure results and advise when plans are not effective in meeting goals
•      Researches and analyzes competitor advertising (local and national) and current market conditions
Social Media
•      Sets goals and measures success, providing guidance to Social Media Specialist to ensure postings and are geared towards the right platform and demographic
•      Ensures all social media channels are kept fresh, current, and relevant to the target audience
Web
•      Oversees changes to website content and architecture
•      Maintains website and online branding, with full audit of website every 2-3 years to keep it fresh and modern
•      Continually strategizes on redirecting clients to website through other marketing efforts
•      Reviews content accuracy of each page on the website routinely
Computer Skills
·        Must be able to efficiently use Adobe Illustrator & Photoshop, InDesign, Google Docs, Trello, Gingr, Electronic calendar management & Go Daddy email, When I Work and Microsoft Office Suite.Â
·        Must be able to learn new technology in accordance with business needs.
QualificationsÂ
·        5-7 years experience as a Marketing Manager/Strategist
·        Demonstrable experience with marketing campaigns
·        Familiarity with SEO/SEM and Google Analytics
·        Understanding of web design
·        Excellent communication skills, verbal and written
·        Strong analytical skills
·        Team management skills
·        Strong attention to detail with ability to coordinate multiple projects at once
·        Must be able to work independently, multi-task and prioritize responsibilities
·        Exceptional organization and time management skills
·        Computer savvy, uses multiple software platforms daily to accomplish business objectives
·        Team oriented, reliable and dependable; maintain excellent attendance and punctuality
·        Strong work ethic; sets high standards for self and others
·        Personally connects with our core principles as described in our Mission/Vision Statements
·        Passionate about animal welfare; treats all animals with compassion and kindness
·        Comfortable interacting with all breeds large and small including cats
Education
·        BS degree in Business Administration with a minor Marketing or BS degree in Marketing or relevant field required.
Disclaimer
The above information has been designed to indicate the general nature of work performed by employees within this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Management reserves the right to revise the job description or require that other tasks be performed or deleted in accordance with business needs.
Â
JM Pet Resort
Related jobs:
Job Description
A production team is seeking a New York-based camera operator and sound recordist to assist with a three-day filming project during New York Climate Week. This is an ideal opportunity for professionals experienced in documentary or branded content production.
Job Responsibilities
-
Operate camera and capture high-quality footage
-
Record and monitor clear, professional sound during filming
-
Collaborate with the production team to ensure smooth shoot days
Requirements
-
Must be based in New York
-
Must have experience with documentary or branded content
-
Preferably have own camera and sound kit
-
Must be available for all three filming days
Compensation
-
Paid professional gig (rate to be discussed with production team)
-
Opportunity to work on meaningful climate-related content
Job Description
A YouTube episodic series is seeking two Production Assistants (PAs) to support a two-day shoot in Dallas, TX. This is an excellent opportunity for individuals looking to gain hands-on production experience while working alongside a professional crew.
Job Responsibilities
-
Assist the production team with setup, breakdown, and daily operations.
-
Support cast and crew with tasks as directed by production leads.
-
Manage on-set needs such as equipment handling, organization, and logistics.
-
Ensure smooth workflow throughout the shoot.
Requirements
-
Previous production experience preferred but not required.
-
Strong communication skills and ability to take direction.
-
Reliable, punctual, and professional.
-
Ability to work in a fast-paced environment and handle multiple tasks.
Compensation
-
Rate: $250 per day for 8 hours.
-
Duration: Two days of work.
Job Description
A new independently financed series is seeking non-union writers from Chicago, or writers with a deep understanding of Chicago’s culture, to join an upcoming narrative TV series set to film in Summer 2026. The show will highlight everyday life in Black Chicago through authentic, character-driven storytelling.
Job Responsibilities
-
Collaborate with producers and creative teams to shape compelling scripts
-
Develop vibrant, original narratives rooted in Chicago’s culture and community life
-
Write 30-minute episodic content that blends drama, comedy, and family themes
-
Deliver scripts that resonate with youth while honoring traditions and values
Requirements
-
Strong writing bio that demonstrates experience and unique voice
-
Familiarity with Chicago’s cultural landscape and community life
-
Ability to create stories that challenge stereotypes and celebrate creativity, family, and entrepreneurship
Compensation
-
Paid opportunity, rate based on experience and project budget
Film Crew for Feature Production
Job Description
A feature film is finishing production and seeking skilled crew members to join the team. Positions are open for technical and production support roles to help bring this project to completion.
Job Responsibilities
-
Operate sound equipment and ensure high-quality audio recording
-
Manage lighting setups and technical rigging on set
-
Provide grip support for camera and equipment handling
-
Assist with daily set operations as a production assistant
-
Pilot drone equipment to capture aerial footage
Requirements
-
Previous experience in film crew roles preferred
-
Ability to collaborate in a fast-paced production environment
-
Strong technical knowledge in assigned department
-
Reliable, punctual, and detail-oriented
Compensation
-
Paid opportunity, rates dependent on role and experience
Job Description
A romantic musical comedy feature film titled In Another Life is currently in mid-production in Boston and seeking passionate collaborators to join the team. The project requires skilled crew members to support the final stretch of production.
Job Responsibilities
-
Work closely with the director and production team to bring the film to completion.
-
Fulfill assigned crew roles with professionalism and creativity.
-
Ensure smooth day-to-day operations on set.
-
Collaborate effectively with cast and crew in a fast-paced production environment.
Roles Needed
-
1st Assistant Director
-
Line Producer
-
Sound Mixer (with equipment)
Requirements
-
Prior experience in the respective role.
-
Ability to work in a collaborative, creative team environment.
-
Availability for the scheduled production period.
Compensation Details
-
Compensation details will be discussed with selected candidates.
Job Description
The indie short film Through Your Eyes is seeking talented post-production professionals to join the team. This emotionally driven sci-fi drama runs approximately 12 minutes and follows a desperate granddaughter who tries an experimental treatment to save her grandmother from Alzheimer’s.
Job Responsibilities
-
Sound Designer: Create immersive soundscapes that elevate the storytelling and capture the emotional tone of the film.
-
Colorist: Deliver polished color grading to enhance the sci-fi aesthetic and overall mood of the short film.
-
Composer: Score an original soundtrack that underscores the emotional depth of the narrative.
Requirements
-
Experience in post-production with strong portfolio samples
-
Ability to collaborate with directors and production team to maintain creative vision
-
Passion for storytelling and sci-fi drama content
-
Availability to begin work immediately
Compensation
-
Paid opportunity, rates to be discussed based on experience and portfolio
Crew for Short Film Production
Job Description
A short film production in Broward County is assembling a passionate and reliable crew for an upcoming shoot. This is an excellent opportunity for filmmakers and production professionals looking to gain valuable on-set experience and contribute to a creative project.
Job Responsibilities
-
Assistant Directors (ADs): Keep the set running smoothly with strong communication and organizational skills.
-
Second Camera Operator (FX3): Capture cinematic coverage using Sony FX3 with a creative eye.
-
Production Assistants (PAs): Support across departments with energy, flexibility, and reliability.
Requirements
-
Must have relevant experience for the role applying to.
-
Strong teamwork and communication skills.
-
Availability for the full shoot schedule.
Compensation
-
Paid opportunity; details provided upon selection.
Job Description
A high-octane action film with strong production value is seeking an experienced camera operator to join the crew. This project is a fast-paced, dynamic shoot requiring handheld expertise and familiarity with advanced cinema equipment.
Job Responsibilities
- Operate the camera for action-packed sequences and dynamic scenes
- Collaborate closely with the director and cinematography team to execute the creative vision
- Capture handheld shots with precision and control
- Ensure professional quality footage using the Red Raptor X camera
Requirements
- Proven experience as a camera operator, particularly with handheld shooting
- Strong technical knowledge of the Red Raptor X or similar cinema cameras
- Ability to work collaboratively with a fast-paced production team
- Availability for two weekends in late September
Compensation
- Paid opportunity (rate discussed upon hire)
- Work on a professional film production with industry-standard equipment
- Gain experience on a high-energy, action-focused project
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities