Log InSign Up
HomeMarketing Manager

Marketing Manager

$$$

Position Summary

Fransmart, the global leader in franchise development known for growing emerging restaurant concepts into national and global brands, is looking to hire a dynamic, results-driven Marketing Manager in its Alexandria, VA office. The Marketing Manager will oversee the B2B marketing plan for each of his/her portfolio brands, focusing on innovative strategies to generate new franchisee leads and nurture existing lead via targeted email marketing campaigns and digital marketing. Additionally, the Marketing Manager will work closely with franchise brand partners/owners/stakeholders and other agency partners to leverage the brand’s consumer marketing strategy to increase leads and drive unit-level sales. He/she is responsible for analyzing the effectiveness of campaigns by identifying key performance indicators, collecting and analyzing data and reporting on campaign success. The ideal candidate will be a voracious consumer of news and the ability to communicate what makes a good story to increase performance; a curious researcher not afraid to dig for a good angle and a collaborative associate who will team up with colleagues to develop an integrated plan to target potential new leads. This is a full-time position within Fransmart’s marketing department in our Alexandria office, reporting directly to the CEO. 

 

• Develop, manage and execute the B2B marketing plan for each franchise brand to support its overarching brand marketing plan (including targets, goals, KPIs)

• Oversee the email marketing campaigns focused on lead generation, nurture and drip campaigns – and entire digital journey of a franchise prospect from general inquiry to deal closure

• Identify potential new targets and create a plan to bring them into the sales funnel  

• Research, prospect, build, maintain an up-to-date Lead Referral Agent plan, collect, analyze and report on the success and activities of each agent, regularly present new options that will engage more qualified independent sales agents

• Recommend consumer marketing initiatives to support unit-level sales and growth and brand awareness; outline goals and metrics for success; measure qualitative and quantitative results of all marketing programs

• Update the Fransmart website including content updates to brand landing pages, brand’s social media channels and reviews to ensure positive guest sentiment, blog content and schedule of content calendar

• Oversee Fransmart’s social media content and communications strategy in collaboration with Director of Communications and outside agency partner 

• Coordinate activities with the franchise brands’ marketing and public relations teams to support their respective missions, ensuring consistency in voice, and cultivating an engaged social media community.

• Manage the content strategy for multi-platform storytelling, present a point of view across social and digital channels to align with multi-marketing initiatives

• Ongoing communication with sales representatives on marketing’s initiatives + campaigns; provide operations teams with program / promotion recap summaries including sales results

• Identify storytelling opportunities for PR agency to generate steady drumbeat of media/press coverage on behalf of brands at both the local and national level 

• Visit restaurant brand teams/locations regularly to remain current on Operations, marketing efforts and storytelling opportunities

• Event coordination on behalf of Fransmart and its brands including relevant conferences, trade shows, etc.

• Onboard new portfolio brands with marketing startup toolkit, resource recommendation and ongoing strategic marketing counsel 

• Train new Marketing Managers

Skills, Knowledge, and Abilities:

• Minimum of 4 years’ experience in B2B and/or B2C marketing; restaurant marketing, franchise experience a plus

• Proven track record in developing and executing effective marketing campaigns that drive results

• Excellent interpersonal skills and strong written communications skills including the ability to draft email marketing, blogs, social media copy, and press release writing

• Proficient in Hubspot or Salesforce or other CRM platforms

• Ability to understand, analyze and report on results of campaigns including lead generation, revenue, etc.

• Self-motivated, resourceful, solutions-oriented, organized and ability to prioritize projects

• Strategic thinker; nimble and responds quickly and positively to change 

• Interested in and available to travel (required)

• Strong commitment to and passion for growing emerging brands; especially within the restaurant and retail space

• Expert use of all social media platforms including Facebook, Twitter, Instagram, TikTok, LinkedIn and experience in content strategy, community management, scheduling and monitoring tools

• Analytical and problem-solving skills for coming up with ideas to increase demand for franchise brands

Fransmart

Related jobs:

Job Description
A documentary series is seeking a local sound engineer for a full-day shoot during an indie production tied to Essence Fest. The series highlights the journey of four men navigating the high-stakes world of music promotion, showcasing the raw highs, lows, and behind-the-scenes moments with some of the industry’s top artists. The content will be both emotionally resonant and technically engaging, requiring strong sound capture for intimate and dynamic scenes.

Job Responsibilities

  • Provide professional on-location audio recording for full-day shoot

  • Capture clean, balanced sound across multiple speakers in varied environments

  • Set up and manage multiple microphones (lav and boom) for interviews and b-roll

  • Collaborate with directors and producers to ensure optimal audio quality

  • Troubleshoot audio issues in real-time during the shoot

Requirements

  • Must be based in or able to work locally in New Orleans

  • Own equipment required: boom mic, minimum 4 lavalier mics, mixer, recorder

  • Prior experience with documentary or reality-style production preferred

  • Strong communication and teamwork skills

  • Punctual and prepared for a full 9am call time

Compensation

  • $600 for a full-day shoot

  • Independent contract opportunity with potential for future collaborations

Boom Operator for Cosmic Horror Student Film

Job Description
A student film production is seeking a Boom Operator for a three-day shoot on a cosmic horror short film. The project aims to create an unsettling, atmospheric experience and will require a sound technician comfortable working in an eerie, story-driven setting. All professional sound equipment will be provided on set.

Job Responsibilities

  • Operate boom microphone and manage sound equipment during filming

  • Collaborate with the director and sound team to ensure audio clarity

  • Monitor environmental sound and adjust mic placement accordingly

  • Ensure clean dialogue capture in both indoor and outdoor settings

Requirements

  • Experience with boom operation on film sets (student or professional)

  • Ability to work efficiently in a fast-paced, collaborative environment

  • Strong understanding of on-set audio workflow

  • Open to working on a student project with limited resources

Compensation

  • Rate negotiable based on experience

  • This is a low-budget student film; flexibility appreciated

  • All necessary equipment will be supplied

Job Description:
An exciting opportunity for experienced film professionals to join a fast-paced production shooting in Atlanta this July. We’re building a full crew across all departments for a 25-page project filming over 5-6 days. This is a professional production offering competitive rates for qualified crew members.

Positions Available:

  • Camera Department (DP, Operators, ACs)

  • Grip & Electric (Gaffers, Best Boys, Technicians)

  • Sound Mixers & Boom Operators

  • Art Department (Production Designers, Set Decorators)

  • Hair/Makeup Artists

  • Production Assistants

  • Other key crew positions

Job Responsibilities:

  • Execute department-specific duties professionally

  • Work efficiently under tight production schedule

  • Collaborate with other departments

  • Maintain safety standards on set

Requirements:

  • 2+ years professional experience in your department

  • Full availability July 15-21 in Atlanta

  • Own necessary equipment/kits (where applicable)

  • Strong references from previous productions

Compensation & Benefits:

  • Competitive daily rates (based on position/experience)

  • Meals provided during shoot days

  • Professional working environment

  • IMDb credit

Job Description:
A new set of three non-union scripted short series is now hiring Production Interns to join a growing, motivated team. This is a non-paid internship offering IMDb credit and craft services, ideal for emerging creatives seeking on-set experience and real industry exposure. Interns will contribute to various departments and support production from pre-production through wrap.

Job Responsibilities:

  • Assist core departments on set and during prep

  • Support day-to-day production needs based on assigned role

  • Collaborate with team members and respond to direction from department leads

  • Gain hands-on experience in film and TV production workflow

Open Internship Positions:

  • Casting

  • Locations Manager

  • Wardrobe / Costume

  • Script Supervisor

  • Production Assistant

  • Crafty PA

Requirements:

  • Set experience preferred but not required

  • Must be dependable, enthusiastic, and a team player

  • Eagerness to learn and contribute to a fast-paced production

  • Must be local or able to work where production is based

Compensation:

  • Unpaid

  • IMDb credit provided

  • Craft services included

Job Description:
A new indie thriller set between 1940–1970 is now hiring a full production crew in Atlanta. This period film is seeking skilled creatives and behind-the-scenes professionals to join a passionate filmmaking team. If you’re a film graduate or seasoned indie crew member, this is your chance to gain credits, contribute to an exciting historical project, and work with a driven director on a full-length feature.

Job Responsibilities:

  • Collaborate with the director to bring a scripted thriller period piece to life

  • Contribute to pre-production, on-set, and post-production phases

  • Help maintain historical authenticity in visuals, sound, and wardrobe

  • Commit to project timelines and deliver high-quality creative work

Open Positions:

  • Cinematographer

  • Producer

  • Sound Audio Technician

  • Production Assistant

  • Production Designer

  • Film (CGI) Editor

  • Costume Designer

  • Gaffer/Grip

  • Post-Marketing Specialist

Requirements:

  • Based in or able to work in Atlanta, GA

  • Demonstrated experience in your respective field or strong portfolio (film grads welcome)

  • Collaborative mindset and passion for independent filmmaking

Compensation:

  • Paid positions

  • Credit included

  • Meals and transportation provided (up to $150)

Job Description
Prominent Productions is now staffing for a feature film shooting in Los Angeles with a 20-day schedule and prep beginning in late August. The production team is seeking experienced crew members across multiple departments. This is a fantastic opportunity for LA-based professionals to join a dynamic film set and contribute to a high-energy production.

Job Responsibilities
• Support various departments across pre-production and production phases

• Collaborate with directors, producers, and crew to ensure smooth set operations

• Maintain professionalism and adaptability in a fast-paced film environment

• Execute tasks specific to your crew role (e.g., sound, catering, lighting, makeup, etc.)

Requirements
• Must be based in Los Angeles

• Must submit a resume with position specified in the subject line

• Positions needed include:

  • First AD

  • DIT

  • Catering

  • Locations

  • Craft Services

  • PAs

  • Hair and Makeup

  • Sound

  • Script Supervisors

  • Medics

  • Gaffers

  • Grips

• Experience in your role is highly preferred

Compensation
• Paid production opportunity

• Chance to build credits on a feature film

• Network with a professional production team

Model Recruiters for Fashion and Talent Agency

Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.

Job Responsibilities

  • Identify and recruit potential modeling talent through online platforms and personal networks
  • Build and maintain a pipeline of qualified candidates for agency representation
  • Conduct initial outreach and guide talent through the application process
  • Attend weekly calls and monthly virtual meetings for team updates and support
  • Stay informed on trends in the modeling and entertainment industries

Requirements

  • Must be 18 or older
  • Familiarity with the fashion or modeling industry preferred
  • Self-driven, organized, and results-oriented
  • Smartphone and/or computer required for daily communication
  • Able to work independently with minimal supervision

Compensation

  • Commission-based pay structure with unlimited earning potential
  • 90% remote flexibility
  • Access to an established network within the Atlanta modeling market
  • Ongoing mentorship and brand-building opportunities

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
12-26-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!