Director of Marketing

St. Vincent De Paul of Baltimore has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to SVDP Human Resources Department for consideration.

ABOUT US

Join the St. Vincent de Paul team, where what you do is much more than just a job—it’s a cause. Our staff members are true partners in our mission to help those impacted by poverty achieve their full potential. Their job satisfaction comes from knowing that their work each day has a positive impact on people’s lives. If you are the type of person who is excited and motivated by the idea of doing good for others, and our community, come join us! We are looking for high-energy staff members willing to share a commitment for our cause in a workplace filled with other caring people. We offer you a competitive salary, generous benefits, a culture where learning and growth is encouraged, a workplace where employees are highly valued and, most of all, an opportunity to be passionate about what you do every day. We are growing and looking for a passionate person to join our team!

SUMMARY

The Director of Marketing & Communications is directly responsible for managing the organization’s marketing and communications, including media relations, public relations, publications, e-communications, social media, website, and the promotion of St. Vincent de Paul of Baltimore’s financial, programmatic, volunteer, and in-kind needs.

PRIMARY DUTIES

• Fundraising: Work with the Development team to implement annual and multi-year organizational plans for marketing and communications. Ensures that initiatives are coordinated to support the achievement of Development department goals. Creates compelling fundraising campaigns and implements them appropriately across digital platforms. Evaluates campaigns to drive revenue growth and attract new donors.
• Content Development: Maintains relationships with staff across the organization to regularly identify and conduct client, volunteer and donor interviews. Creates content and campaigns that reflect the impact of our programs and articulates the urgent needs of our clients and the organization. Strategically translates content and places into appropriate marketing channels to maximize engagement and returns.
• Social Media & Digital Marketing: Manages all aspects of social media and email marketing. Develops targeted emails and engaging social media content, maintains agency website, and manages search engine optimization. Works to increase traffic to website and social media platforms. Stays abreast of most current trends and industry best practices to create and strategically place highly effective content.
• Public & Media Relations: Manages all organization-wide, internal and external communications, handles crisis communications response, serves as a spokesperson for the organization, issues press releases and handles all public relations. Cultivates, develops and stewards relationships with local media, identifies publicity opportunities and regularly pitches volunteer involvement, organizational needs and SVDP stories. Secures earned media sponsorships for organizational events and initiatives.
• Publications: Manages all aspects of the organization’s publications including newsletters, employee newsletters, annual report, program fact sheets, flyers, advertisements and brochures. Includes writing and proofing written materials, designing materials, working with key staff, developing timelines and schedules for production, and meeting established deadlines.
• Branding & Descriptions: Upholds branding standards for organization, and ensures all program and organization descriptions are consistent, updated, and aligned with data and performance metrics and statistics to communicate impact.

SECONDARY DUTIES

• Trains and mentors the Development Associate to support specific components of the marketing and communications functions.
• Plans and supports the marketing and communications for SVDP events.
• Oversees permanent and temporary organizational signage and banners at SVDP locations and events.
• Provides staff support to board and event committees.
• Submits reports to management, board, government authorities, and funders, as required.
• Attends organizational events.
• Participates in departmental, office, and organizational meetings.
• Creates a welcoming and positive environment for volunteers.
• Upholds the vision, mission and values of St. Vincent de Paul of Baltimore.
• Other duties as assigned within the scope of the position.

QUALIFICATIONS

• Bachelor’s Degree, required.
• 5 years’ experience with direct responsibility for marketing, public relations, or communications, required, preferably in a non-profit setting;
• Working experience of marketing and communications as they relate to non-profit fundraising a plus; along with the proven ability to drive revenue through highly effective digital campaigns;
• Professional experience with website management, SEO, current social media, and e-communications required. Experience designing publications and materials and/or advertising a plus;
• Must be extremely computer proficient and experienced in automating processes, preferably in connecting various databases, digital tools and marketing software. Familiarity with fundraising and events software a plus;
• Proven ability to foster a collaborative team environment;
• Strong organizational, written and verbal communication skills. Public speaking experience a plus;
• A sensitivity to the needs and concerns of persons who are marginalized and impacted by poverty, with an understanding and respect for persons of all socio-economic, religious and ethnic backgrounds, a commitment to the mission and values of the organization, and an understanding of the issues of homelessness, hunger and poverty;
• Must have a valid driver’s license and access to an automobile, along with the ability to travel to program sites or to businesses, schools, churches or organizations.

St. Vincent de Paul of Baltimore