Marketing Manager

Enriching lives through investment and service is the mission at the core of everything we do at Holladay. As a Marketing Manager at The Factory at Franklin, you will play a crucial role for execution in our marketing efforts and supporting our mission of enriching lives. Our marketing strategy is to integrate interactive experiences and art installations into a more traditional marketing plan and through various marketing channels to drive the right visitor traffic, tenant retention, sales and experiences. This position offers an exciting opportunity for an enthusiastic and detail-oriented individual to contribute to our success.

The Factory at Franklin is a mixed use industrial adaptive reuse commercial space. It is a special place, with a rich history, that is the midst of an exciting rebirth. The new Factory is a carefully curated mix of shops, restaurants, entertainment venues and common shared spaces, where wonder and people come together. Anyone who is curious, wants to learn, to connect, experience novel things, and smile will visit The Factory at Franklin. As we continue to grow, we are seeking a dedicated and creative Marketing Manager to join our team.

Essential Duties and Responsibilities include but are not limited to the following:

• Execution Support: Working closely with the Creative Services Director, assist in the development and execution of marketing initiatives across multiple channels, including social media, email, digital advertising, newsletters, events, website, etc.
• Content Collaboration and Creation: Collaborate with the Creative Services Director to create engaging and visually appealing content, such as graphics, videos, and copy, for various marketing materials or channels.
• Social Media Management: Manage and maintain our social media profiles, including timeline integration with marketing initiatives, scheduling and posting content, monitoring engagement, and responding to comments and messages.
• Data Analysis: Monitor and analyze marketing performance metrics, providing insights and recommendations for improvement or optimization.
• Event Promotion: Support the marketing of upcoming events, including coordinating promotional materials, ticket sales, and attendee engagement strategies.
• Team Leadership: Supervise and partner with select Factory staff members, fostering a culture of creativity, innovation, and excellence.
• Collaboration: Work closely with our internal team as well as external vendors to ensure cohesive, timely delivery and execution of marketing initiatives.
• Market Research: Conduct research on industry trends, competitors, and audience demographics to inform marketing strategies.
• Budget Management: Assist in managing marketing budgets, tracking expenses, and ensuring cost-effective marketing solutions.

Qualifications:

• Bachelor’s degree in creative arts: English, Fine Arts, etc., or other related area
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms, including social media management tools, email marketing platforms, and analytics tools.
• Proficiency in Adobe Creative Suite and prior design experience.
• Strategic creative thinking and the ability to contribute innovative ideas to marketing campaigns.
• The ability to ask the right questions, to thoughtfully address concerns in the moment and to yield and follow directions when requested.
• A passion for our mission.
• Prior experience in marketing or related roles is a plus.
• Being comfortable with change and being able to pivot in direction, when needed, is key.

Holladay Properties