The Art Director will work collaboratively with the Creative Director to develop seasonal campaign concepts for MFF brands. They will be responsible for content creation for MFF brands with a focus on video concepting and editing This role will provide art direction at photoshoots and manage pre and post production as it relates to assets. Additionally they will support ecommerce business need and Develop, execute and deliver web creative assets including homepages, landing pages, paid social, emails, banners and video for MFF brand. The ideal candidate will have a natural eye for design and a passion for delivering dynamic ideas that connect with our audience. The art director must stay current in competitive landscape with emphasis on design trends, video and branding in social channels. This role will report to our NYC office on a hybrid schedule, 3 days in office/2 days WFH.
Responsibilities
- Design and create assets for the MFF brand, projects include photo shoots, video, web assets, social media content, photography retouching, email
- Conceptualize seasonal campaign vision and implement it across all touchpoints:
- e-commerce, paid social marketing, wholesale and others
- Work with motion assets including video editing, gifs and animations
- Content creation with focus on Tik Tok and Instagram channels
- Provide art direction on set at photoshoots, may be required to travel
- Partner with marketing to define and evolve the expression of the MFF brands across all channels
- Project manage monthly ecommerce production with cross functional team members, from creative brief through execution
- Deliver creative that drives business results, learning from performance, while staying true to the brand voice
- Contribute to brainstorms by providing big ideas and creative insights
- Work with agency partners to ensure that any assets created by agencies, remain true to the brand
Qualifications
- 7-10+ years of art direction, brand identity and graphic design
- Have a Bachelor’s degree in Graphic Design or a related field
- Expert knowledge of Adobe Creative Suite: Photoshop, Illustrator, InDesign, Sketch, Figma
- Solid knowledge of photography and video production
- Video editing experience, knowledge of Adobe Premiere Pro a plus
- Strong creative vision with attention to business objectives
- Strong communication skills, able to prioritize and manage work to adhere to critical timelines and have a positive attitude
- Are a strong conceptual thinker who can work in a collaborative environment with different cross-functional partners
- Possess a strong portfolio demonstrating your ability to produce creative and effective marketing materials through the combination of typography, photography and layout
- Have pre-production concepting and location/studio photoshoot experience
- Knowledge of UX/HTML not required but a PLUS
- Can work in fast paced environments with quick turnaround times
Benefits Include:
- Comprehensive Medical, Dental & Vision offerings
- 401k Plan with company match
- 15+ Paid Holidays
- Summer Fridays
- 15 PTO days
- Company paid life insurance at 2x salary
- Employee Discount
- Commuter & Medical/Dependent Flex Spending Benefits
- Pet Insurance
- Salary range $90,000-$105,000
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