The PR Manager’s purpose is to support PR Director on securing press coverage on new launches and initiatives, ensuring elevated visibility, positioning and editorial rankings for Bulgari. Drive PR efforts around High Jewelry, Fine Jewelry, and Accessories collections, proactively pitch celebrity dressings and distribute all relevant press assets and lead PR activities and press outreach for brand initiatives with a focus on Regional markets.
Essential duties and requirements:
- Support PR Director on securing optimal press coverage on High Jewelry, Fine Jewelry.
- Oversee PR activities for Bulgari leather goods & accessories; attend Milan Accessories presentation twice a year to secure press attendance and maximize coverage.
- Support PR Director on pitching celebrity news and securing strong digital coverage, especially during awards season.
- Lead Regional PR efforts, including executing PR Strategies for JWA product categories, ensuring maximum coverage in print and digital media.
- Drive integration of regional PR assets around key retail initiatives such as boutique openings and local events.
- Support PR Coordinator with tracking movement of PR samples, ensuring all security and insurance guidelines are properly submitted and managed.
- Cultivate relationships with regional, digital, celebrity and entertainment press.
- Manage accessories and jewelry PR set inventory with PR Coordinator.
- Oversee DMR press monitoring, tracking of quarterly editorial results and ensure major brand stories and features are shared with leadership and Rome in a timely manner; maintain a keen awareness of activities at competitor brands.
- Support Wholesale needs by organizing product for account driven photoshoots and facilitating brand features
Key Competencies:
- 5-7 years’ of experience in a similar position within a corporate office environment; jewelry experience preferred
- Bachelor’s degree required. Communications, Marketing or related field
- Excellent interpersonal skills, outstanding oral communication, with the ability to represent a brand
- Team Player: Ability to work well both as part of a team and independently. Enthusiastic, positive, professional and polished with the ability and willingness to work extended hours and travel if required.
- Time Management Skills: Ability to work in fast-paced environment on multiple projects simultaneously. Ability to prioritize projects and work effectively, exercising agility and finding solutions to expected & unexpected problems and work effectively within deadlines.
Bulgari
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