Senior Communications Manager – B2C

We’re searching for a Senior Manager of Communications to join our dynamic North America Service Business team (NASB). The way consumers connect, discover the world, and seek news and entertainment is changing every day. While Samsung’s world-class hardware creates the foundation, it is software and services that keep consumers engaged daily. Products like Samsung TV Plus, Samsung Gaming Hub, Art Store, Samsung News and Galaxy Store are bringing ‘everyday extraordinary’ to millions of consumers across the globe. This role will elevate the awareness of Samsung’s portfolio of services and shape how media, consumers, advertisers and partners perceive them. This position will be based in Los Angeles, CA.

Responsibilities

The Senior Manager of Communications will develop and execute comprehensive B2C communications strategies for Samsung’s services business and executive leadership. This individual will report into the Head of Communications & Events to support all key strategic partnerships and proprietary services across TV and mobile, including but not limited to: Samsung TV Plus, Samsung Gaming Hub, Samsung News, Galaxy Store and Art Store on The Frame. This role will work closely with cross-functional teams across global offices to support business objectives.

This communications leader will:

• Direct all strategic B2C initiatives to increase brand awareness and credibility of our Samsung Services for consumers, advertisers and partners.
• Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
• Draft executive keynotes, press announcements, executive quotes, blogposts and more.
• Oversee marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications.
• Partner with the creative director to develop rich media kits (press images, videos, logos).
• Foster strong relationships with key reporters across business, consumer and tech press, with the ability to create bespoke media lists for each service.
• Increase visibility for senior leadership by identifying, securing and executing speaking opportunities, background briefings, and 1:1 interviews.
• Manage multiple external PR agencies across different verticals and areas of expertise.
• Work with the analytics team to source relevant performance metrics and craft a narrative around those numbers.

Requirements:

• 8+ years of experience in PR/communications with a deep knowledge of consumer, tech and business media. Agency experience is preferred, but not required.
• Proven track record for developing and executing comprehensive PR strategies.
• Extensive understanding of the OTT landscape and competitive TV/mobile ecosystems.
• Executive presence, with the ability to influence and provide counsel to leadership.
• Experience creating and presenting strategy plans and recap decks to track performance towards goals. Must have proficiency in deck creation and design.
• Experience with risk mitigation and corporate reputation management.

Skills & Abilities:

• Strong PR acumen and the ability to instinctually make strategic decisions.
• Exceptional writing and editing skills with the ability to draft compelling and polished materials.
• Constant dissatisfaction with the status quo and an infectious desire to push boundaries to drive growth.
• Comfort with ambiguity and continuous change in a fast-paced environment.
• Cross-organizational collaboration with ability to influence others.
• A bias for action and the ability to successfully serve multiple constituents and effectively manage one’s own time and the time of others.

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