Digital Marketing & CRM Manager

Company Overview: Exerfly

Exerfly is renowned as the pinnacle of flywheel training technology, merging high-quality craftsmanship with top-tier innovation to revolutionize fitness training. We are a global trendsetter providing avant-garde human performance solutions to the elites: from premier sports teams and universities to defense departments and strength/physical therapy divisions. Our world-class products, harnessing the prowess of unique super-maximal eccentrics technology, have found their clients among the top of NBA, MLB, EPL, Olympic, NASA and NFL teams. A journey that started eight years ago in collaboration with High-Performance Sport New Zealand, Crusaders, NZ Cricket, and NZ Snow Sports has now flourished into a multinational enterprise with a formidable presence in New Zealand, Europe, and the USA.

We are a melting pot of talent, bringing together researchers, clinicians, sports scientists, designers, developers, and engineers. Our mission? Craft equipment that offers a deep dive into human movement, performance, injury prevention, and rehabilitation.

This person will be responsible for managing, executing, and optimizing the client strategy across all touchpoints to drive engagement and maximize customer lifetime value. They will utilize a data-driven approach to lead the team in achieving the goal of delivering the right message, to the right person, at the right time, in the right channel. They will develop dedicated client journeys supported by marketing automation and build effective omnichannel clienteling initiatives. By owning all top-of-funnel marketing efforts and working closely with our sales team on mid- and bottom-funnel needs, you will drive the next phase of growth for the company.

Whom We Seek:

1. A seasoned Growth Marketing professional with over 5+ years in the field, including 2 years in leadership roles.
2. Work closely with Digital Marketing lead to build customer journeys that maximize engagement with education.
3.  Demonstrated experience in health tech, coupled with a history of driving growth in fast-paced, brand and performance-focused businesses.
4. A strategic visionary with a knack for building brand awareness and spearheading enterprise B2B growth initiatives.
5. Proficiency in marrying strategy with analytics, gleaning valuable insights to fuel performance.
6. An agile thinker, willing to roll up the sleeves and address challenges head-on.
7. A penchant for creativity and leveraging novel ad channel features.
8. A commitment to Exerfly’s values, ethos, and culture, coupled with a flair for mentoring and nurturing talent.
9. A passion for health technology and understanding its far-reaching impact.
10. Energy and passion for teamwork and collaboration in a dynamic, fast-paced environment
11. Deep dive into the email program, contributing to the overarching strategy, reporting, revenue, Open rate, CTR goals as well as other KPIs
12. Present learnings and ideas in recurring business review meetings (weekly, monthly, quarterly)
13. Spearheaded efforts for growth across email, SMS, and digital marketing sign ups.
14. Preferred experience working in a start-up environment

Key Responsibilities:

1. Amplify brand visibility, perception, and impart evidence-based knowledge about our equipment.
2. Foster value-laden relationships while offering insights into medical and performance applications of our equipment.
3. Leverage Digital Marketing tools, SEO, PPC, email marketing, and content strategies.
4. Dive deep into data analytics, championing A/B tests and data-driven strategies.
5. Budgeting, ensuring optimal returns on investments.
6. Foster a culture of agility, experimentation, and rapid iterations, embodying the spirit of Growth Hacking.
7. Approach challenges with a problem-solver’s mindset, ensuring seamless project management.
8. Strive for a deep understanding of customer needs, tailoring strategies that resonate.
9. Diversify the marketing mix, striking a balance between performance metrics and relationship-building.
10. Hands-on experience with marketing platforms, with a focus on the CRM system HubSpot.
11. Lead and mentor the team, fostering a culture of continuous learning.
12. Exhibit an impeccable business sense, understanding the intricacies of sales processes and revenue generation.
13. Work with the finance team to establish and adhere to budgetary parameters
14. Stay abreast of the latest industry trends, digital marketing best practices, and emerging health tech developments – ensuring that Exerfly remains a trailblazer in the field

Prerequisites:

Experience: Minimum of 5 years in Growth Marketing.

Education: Bachelor’s degree in marketing or related field. 

Experience in training end-users in the use of a CRM system ensuring data quality and accuracy

Certifications in HubSpot, Google Analytics, or equivalent would be a plus.

Benefits: 

• Competitive salary and benefits package
• Opportunity to work with a talented team of professionals
• Drive the success of a rapidly growing firm

Note: Exerfly maintains a strict policy of not entertaining unsolicited resumes from individual recruiters or third-party recruiting agencies. We urge no direct submissions to our team members, and any such unsolicited resumes will not be entitled to any fee.

Join us on this exhilarating journey and be a part of the Exerfly legacy. Apply today!

Exerfly