Communication Planning Manager
Location: Bolingbrook, IL/Hybrid
Duration: 4-5 months with possible contract to hire
Description :
Act as the go-to internal resource for Comms Planning by sharing best practices, expertise, and innovation.
Be an indispensable partner to the core Media team as you develop and bring to life communications plans that deliver against marketing objectives and grow the business.
Lead category communications planning, including ideation and integration across digital and physical marketing channels.
Work with your Senior Manager to develop foundational communications work (consumer target, insights, reasons to believe, etc.)
Provide thought leadership for evergreen marketing plans that inform and inspire marketing channels leaders
Skill:
4+ years with a creative or media agency, publisher, or brand with specific communications/experience planning experience
Strong experience in developing and executing marketing plans.
Strong strategic thinking and planning skills, including the development of creative briefs and project plans
Hands-on experience with full ecosystem of marketing tools, including digital and social
Solid background/skills in analytics and data driven media planning
Bachelors degree required
Overview:
Experience the possibilities of our progressive, omnichannel approach to beauty retail.
At Client Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts in ways that surprise and delight.
Building love and loyalty, one communication, one experience, one brilliant idea at a time.
We represent the perfect blend of strategy and creativity. Of tactics and analytics.
To make Client Beauty a brand guests will advocate for.
Growing share of heart.
Delivering with disciplined consistency.
Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Client Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build.
Truly, the possibilities are beautiful.
The impact you can have:
In this new role, the Manager, Comms Planning will work in partnership across marketing, media, social, and creative to build audience-led, insights-driven, measurable, on-brand communication plans that motivate consumer behaviors with the brand and ignite long-lasting affinity for Client Beauty.
This new role will sit within the brand partner strategy and activation team where you will work closely with the Senior. Manager of Communications Planning and Content Strategy build the strategic foundation that drives our channel plans and strategies.
You will help develop and shape the role of Communications Planning within the organization now and for the future.
Understand the consumer behaviors within a channel and the media plan to determine the best strategic path to bring the big idea to life across our marketing campaigns.
Develop Comms Architectures, Channel Strategies, and Consumer Journeys for integrated marketing campaigns as needed.
Partner with Brand Marketing to write and present briefs across assigned brands ensuring each project is aligned to the brand’s communications plan, unlocks thinking on critical questions, and has clear direction for our internal teams.
Collaborate closely with integrated marketing, media, creative and other key stakeholder groups to ensure clear and concise execution of marketing plans/strategies.
Desired experience & skills:
Solid background in consumer insight driven communication planning
Excellent communication/presentation skills, both written and oral
Passion for business/the work and a lifelong learner
Experience in successfully collaborating within large multi-disciplinary teams
Deep knowledge of emerging technology trends and topics
ICONMA
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