Title: Sr. Director of Marketing
Reports to: VP, Corporate Marketing & Investor Relations
In Office☐/Remote: ☐/Hybrid☒
Exempt☒ / Non-exempt☐
Based: Torrance, CA
Job Purpose:
Navitas Semiconductor (Nasdaq: NVTS) is a high-growth, publicly traded technology company seeking an experienced Sr. Director of Marketing. The ideal candidate will be self-motivated, energetic, collaborative, and understands the dynamics of a fast-growing organization.
Key Responsibilities and Duties:
● Augment Navitas’ growth within the gallium nitride (GaN) and silicon carbide (SiC) spaces
● Maintain and grow GaNFast as the #1 GaN brand
● Accelerate growth in the GeneSiC brand
● Effectively coordinate with internal engineering teams to schedule, create, and effectively distribute and promote new innovative material/content across all media platforms
● Manage the maintenance/upgrade of Navitas websites and on-site experience centers
● Manage the promotional calendar (exhibitions, campaigns, social media, product releases, PRs) while adhering to budget
● Support investor relations
● Champion Navitas’ marketing strategy, which follows three media pathways:
a. “Navitas” – business-to-business (B2B) to drive brand status, product design-ins and revenue (push strategy), with progressive co-operative marketing campaigns.
i. Includes both GaNFast and GeneSiC brands / technologies.
ii. Media channels include www.navitassemi.com, LinkedIn and product-technology conferences / tradeshows such as APEC.
b. “GaNFast” – business-to-consumer (B2C) focus to educate consumers in GaN and fast chargers and drive end-customer sales (pull strategy).
i. Media channels include www.GaNFast.com, Twitter, Facebook, Instagram, Weibo and WeChat plus consumer exhibitions such as CES.
ii. Major Navitas-customer co-op marketing campaign in progress to accelerate, sharpen, complement, and amplify the OEM media message.
c. “Investor relations” – business to investor (B2I) promotion via Nasdaq, world-wide PR and investor analyst meetings.
● Any and all other duties, as assigned
Knowledge, Skills, Abilities:
● Ability to create copy for online and print collateral, press releases, etc.
● Extensive experience with latest media platforms, including still/video, long/short-form content, social media, implications/uses of AI
● Confident in live and recorded video presentations, round-tables
● Demonstrated ability to autonomously manage multiple demands and prioritize effectively
● Acts as a self-starter and team-player
● Highly skilled in the English language to create and/or verify copy for online & print collateral, press releases, technical papers, etc.
● Ability to confidently propose fresh ideas, present compelling opinions/suggestions, and effectively convey positions
● Excellent written and verbal communication skills
● Maintains accountability for actions (ownership of work)
Requirements:
Basic
- BS. in electrical engineering or similar discipline
- 8+ years of experience, including running small teams and subcontract agencies
Preferred
- MS in electrical engineering or similar discipline
- 10+ years of experience, including running small teams and subcontract agencies
- Fluent in Chinese
Position Qualifies for the Following Compensation
Base Salary: $170,000.00 – 245,000.00
+Equity Compensation (RSUs)
+Personal Performance Bonus
+Company Performance Bonus
Navitas Semiconductor
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