Paid Media Marketing Manager

About Us

Swish, founded in 2016, is a performance marketing boutique with an emphasis on digital marketing. Founded by two Pearson alums, the core focus of work at Swish is on not-for-profit universities and K-12 institutions, helping guide their brands online with a focus on bottom-line result generation. In the past few years, we’ve branched out beyond education and have active clientele within Hospitality/Tourism, and Healthcare/Medical industries. 

Although we are small in size, we are very large in the clients we interface with daily, working on some of the best-known universities in the country. This coupled with an entrepreneurial spirit and driven by the attitude that good work can go hand-in-hand with doing the right thing for our team and our clients, creates an excellent opportunity to get exposure to high-level search marketing strategy with big box brands.

From 2016 to 2023 we have grown 20%-30% on average annually and have aggressive growth scheduled for 2024.

Joining our team means that you will work side-by-side with the owners and operators of the company, as well as, the team itself. We are a tight-knit family that prides ourselves on:

• Trust & Transparency
• Loyalty
• Dedication to Our Craft
• Fairness
• Being Partner Driven
• Being Problem Solvers

You will have the ability to have an instant impact on not just your work, but be able to make an impact on our culture and growth as well. We value individuals who bring a unique perspective and are passionate about their work.

About the Role

We are searching for a self-motivated, full-time independent contractor who is proficient and highly experienced at managing digital marketing campaigns for demand generation, ideally for lead generation strategy and tactics, with proven experience at creating top, middle, and bottom-of-funnel decisions that generate qualified leads that convert.

You will be responsible for the development, management, and execution of our client’s digital presence through initiatives including, but not limited to search engine marketing, display advertising, paid social media marketing, OTT/CTV, audio streaming, remarketing, video advertising, and other channels.

You will generate leads and revenue, measure, and report on KPIs such as CPL and ROI while working with the external team and external vendors, and implement the demand generation strategy. You will report to the Director of Digital Media (as well as daily interfacing with ownership) and be part of a growing team. Some responsibilities include, but are not limited to:

• Create, manage, and optimize campaigns from concept to execution across multiple digital channels
• Create and manage SEM and PPC campaigns
• Create and manage compelling content copy for landing pages, ad copy, and additional creative collateral
• A/B test campaigns, creatives, channels and platforms
• Build automated, web-based dashboards and attributions models
• Collaborate and manage external vendors
• Collaborate with internal teams and cross-functional departments
• Track, measure, and report on the performance of the channels and campaigns

Some perks of the job include, but are not limited to:

• Salary range $65,000 – $85,000
• Healthcare stipend
• 100% remote work (we will even encourage you to travel)
• Off-Fridays during Summer
• Health & Wellness Perks (e.g. Gym memberships)
• Working Necessities (new MacBook, monitors, etc.)
• Continuing education (may require physical travel to conferences)
• Competitive time off and holiday schedules

Requirements

• 3+ years’ experience with performance generation-focused digital marketing for B2C

• Proficient in Google Ads – search, display, discovery, performance max, and remarketing *Google Ads certification is a plus*
• Proficient in Paid Social – Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat
• Well-versed in attribution and conversion tracking
• Experience with Google Analytics Suite (Analytics, Google Tag Manager, Looker Studio)
• Experience with Google BigQuery (preferred but not required)
• Experience with Adobe Experience Cloud (i.e. Analytics, Tag Manager/Launch, Audience Journey Optimizer, etc.) (preferred but not required)
• Experience with Unbound (preferred but not required)
• Experience with ETL tools (i.e. Supermetrics, Funnel.io, Zapier) (preferred but not required)

• A marketing degree and/or certification preferred

• Full proficiency in English- both verbal and written
• 40-hour work week

If your experience is close but doesn’t fulfill all requirements, please apply. We are building a special company and value people with different backgrounds, perspectives, and experiences.

Swish is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Employment at Swish will be under the classification of independent contractor (1099). 

Employment eligibility to work with Swish in the U.S. is required as the company will not pursue visa sponsorship for this position. 

Swish