Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!
We are currently looking for our:
Senior Manager, Marketing – LAX
What we offer
As Senior Manager, Marketing, your primary objective is to lead the marketing and guest experience for LAX shops and restaurants to create and execute short- and long-term plans that drive sales, customer experience and NRI growth. In collaboration with the team, you will develop and executing marketing plans, digital initiatives, and customer experience programs including marketing campaigns, digital mobile ordering, customer service, sales promotions, public relations, retailer relations, terminal redevelopments, grand openings, store openings, events, market research, social media, and analytics.
Successful candidates will have strong overall marketing acumen and ability to develop and execute high profile projects from ideation to execution. Success in this role includes a project management skillset, a self-starter mentality, and strong interpersonal and leadership skills to accomplish goals. We are also looking for a candidate who can successfully navigate complex organizations and process requirements to achieve maximum results.
Candidates who are passionate about marketing, with great teamwork and collaboration skills, and who are excited by the opportunity to be part of a team that is building and shaping customer experience and innovation in airport environment are encouraged to apply.
Scope
Strategic & Financial
- Develop the marketing strategy and manage execution of the annual marketing action plan to drive retailer sales performance.
- Lead the development of strategic marketing partnerships with LAWA, airlines, retailers, partners, and key stakeholders to drive terminal sales and elevate the customer experience.
- Partner with stakeholders to ensure marketing programs deploy focused sales promotions and support key airport milestones (ex. groundbreakings, store openings, special projects, redevelopments, etc.).
- Manage marketing program budgets, reforecasts, and company procurement procedures including development of marketing legal agreements.
- Develop and deliver marketing presentations, recap reports and support documents regarding marketing program performance to optimize sales, retailer, and product performance.
- Partner with Marketing Manager direct report, on-site team, retailers, agencies, vendors, and key stakeholders to meet agreed upon goals, timelines, and budgets.
Brand & PR
- Spearhead brand identity and develop highly impactful, integrated marketing campaigns including all assets, video, photography, signage/wayfinding, barricade graphics, in-market media buys, digital, etc.
- Work in partnership with key clients and stakeholders to develop and submit marketing initiative program packages for approval for deployment in-airport.
- Regularly spot check overall presentation of marketing campaign to ensure performance and quality.
- Develop and manage local PR and media relations plans for marketing campaigns, community programs, new store openings, redevelopment, and innovation initiatives.
- Create and manage marketing calendar, ensuring content and promotion is timely and to a high standard.
Digital Marketing & Social
- Develop and manage a comprehensive digital marketing plan and support the development and deployment of new technology solutions in the airport.
- Lead consumer and employee facing digital marketing initiatives including mobile order websites, email/SMS campaigns, social media, and digital tools to drive awareness and conversion.
- Partner with digital team to optimize mobile order program including retailer training/onboarding, beta testing, and operationalizing/stabilization of program.
- Develop and launch marketing initiatives to drive success of digital program including promotions, incentives, gift with purchase, and more.
Customer Service, Retailer Engagement & Community Initiatives
- Develop retail partner communications and meetings in partnership with operations to provide marketing updates, introduce new marketing programs and opportunities, etc.
- Partners with retailers to develop seasonal sales and promotions, special menus, and digital sales promotions designed to drive sales.
- Oversee customer service, mystery shopping, rewards and recognition programs and employee engagement campaigns that enhance the airport customer experience.
- Partner with LAX asset team and Advance Network to develop and implement the community plan including identifying appropriate community partners, outreach events, partnerships, and sponsorships to align with project goals and contract deliverables.
Market Research & Analytics
- Develop close working partnership with retailers to understand business needs, sales trends, and customer behaviors.
- Conduct formal surveying (online and in-terminal) to formulate benchmarks, identify problem areas and resolve customer-facing issues to support the overall mission of raising Airport Service Quality (ASQ scores).
- Research trends within the shopping/dining/airport/travel industry and stay on top of industry best practices, ASQ/ACI data, etc.
What we are looking for
- A bachelor’s degree or combination of education and relevant experience.
- 7+ years of Marketing and/or related experience.
- Strong business acumen, strategic orientation, and general operations experience.
- Strength in leadership, strategic planning, marketing, and financial management.
- Ability to work cross functionally both internally and externally and manage key stakeholder relationships with diplomacy and sensitivity.
- Exceptional communication skills, clear, concise, and professional.
- Self-starter, enthusiastic, creative, problem solver, and results oriented.
- Strong analytical capability, ability to read and interpret data.
- Understanding and ability to apply best practice marketing/retail trends and marketing communication principles.
- Retail, transit, airport, or shopping center industry experience preferred.
Compensation
Exempt
$95,000 – $120,000 + Discretionary Annual Bonus
What is important to us
Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.
Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully. We are pleased to announce our new hybrid schedule working 3 days per week in our Los Angeles and New York corporate offices and up to 2 days per week remotely.
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
Join us to Reinvent Being Together.
Unibail-Rodamco-Westfield
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