Planet Technology is seeking a CRM Growth Marketing Manager to join one of our biotechnology clients.
Direct-hire
Location: Boston (hybrid schedule 1x onsite per week) – open to remote on EST
Salary: $100-$120k
Help us turn customers into advocates! We are seeking an experienced marketer manager to lead our CRM, referral, and upgrade initiatives. As the marketer focused on LTV, you will play a pivotal role in engaging millions of dog lovers during their customer lifecycle.
CRM Growth Marketing Manager Responsibilities:
- Lead CRM lifecycle strategies through email, SMS, and onsite experience — finding opportunities to delight, engage, and create value.
- Develop compelling and consistent messaging for our referral and upgrade programs.
- Execute LTV campaigns, including building audiences, segmentation, and content creation.
- Collaborate cross-functionally to optimize customer touchpoints to drive customer engagement and increase LTV.
- Collaborate with the product team to identify upsell and cross-sell opportunities.
- Monitor campaign performance, analyzing results to continuously improve our loyalty and advocacy programs.
CRM Growth Marketing Manager Qualifications:
- Proven B2C marketing track record with a focus on CRM, referrals, and upgrades.
- Experience working in Talkable and Iterable.
- Experience building emails and SMS campaigns.
- Ability to create messaging and write content for loyalty and advocacy initiatives.
- Proficiency in data analysis tools and techniques to derive insights and make data-driven decisions.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- SQL and HTML experience a plus.
Planet Technology
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