Marketing Coordinator

The Role:

Support the Domestic Distribution Partner Marketing and National Accounts teams in the execution of programs and campaigns designed to drive affiliate partner objectives, Domestic Distribution and network goals. This role will assist with the maintenance of the Affiliate website and the affiliate incentive program, be responsible for the creation of promotional marketing materials, support development of creative assets for network roadshows and other sales materials and provide tactical support to brand managers.

Key Responsibilities:

• Coordinate with Brand Managers and external vendor for the maintenance of the affiliate website. Execute regular website refreshes to curate priority programming, manage brand/show asset updates, and respond to affiliate inquiries.

• Work with VP, Partner Marketing and Brand Managers to coordinate affiliate communication and mailings including weekly toolkits, newsletters and programming highlights. Develop affiliate-facing promotional materials and customized sales tools for client presentations to drive partner engagement efforts as well as promote network tune-in and brand affinity.

• Fulfill asset requests for affiliates and their creative agencies and coordinate with Brand Managers and networks for approval. Manage approval process for all creative tactics needed for marketing initiatives with third party agencies. Maintain and grow partnerships to secure unpaid media for network programming.

• Merchandize and track all marketing activity and ROI value for promotional tactics for third party agencies.

• Concept, design and deliver elements for marketing collateral such as direct mail inserts, brochures, posters, as well as various other formats to support and promote goals of Domestic Distribution.

• Handle special projects/requests as needed.

• Manage relationships with internal and external stakeholders including network teams, affiliate partners, vendors, and internal / external agencies.

• Ensure quality and timely delivery of projects within budget and on strategy.

• Build, maintain and demonstrate a thorough understanding of division’s overall business goals, revenue projections, and strategic vision.

• Build, maintain and demonstrate an understanding of industry trends, competitive landscape, current events, and related information that may impact the business by reading professional publications, researching all available prospect/product resources and participating in professional organizations.

Requirements:

• Bachelor’s degree in advertising / marketing / communications.

• Minimum of 2 years marketing / design / digital experience. Sales and marketing experience is strongly preferred.

• Must possess strong creative, collaboration, analytical, organizational, and verbal/written communication skills.

• Core competencies in project management, attention to detail, managing diverse workload under tight deadlines.

• Self-starter and ability to own and advance projects essential.

• Must be comfortable in fast-paced environment.

• Proficient in Microsoft Office and Google Suite. Proficient in Adobe Creative Cloud, especially Photoshop, Illustrator, InDesign and Media Encoder. Knowledge of HTML and web standards. Zoomifier experience a plus.

• Web analytics, SEO, SEM experience a plus.

• Must have an understanding of and interest in the media industry, new technologies, digital marketing and social media.

Zobility