L’ANZA Specialty Retail Marketing Manager
Overview:
Love Hair? Do you have experience working with retail partners like ULTA and Sephora? Do you have a proven record in developing programs, promotions, and marketing activations for beauty brands in the retail space? Then we have a perfect position for you!
L’ANZA, a professional haircare manufacturer located in beautiful Santa Monica, is looking for an experienced Specialty Retail Marketing Manager to join our team. This person would help us grow our chain/retail business and support our current retail partners. Looking for a candidate with 5+ years in brand management and/or retail trade marketing. Experience working with retail partners like ULTA and Sephora preferred. The right candidate will have a proven history of working with internal and creative partners in retail channels. Must possess a positive attitude and be well-versed in fundamentals of brand marketing along with strong analytical skills. Looking for a team player with a great attitude and strong work ethic, while able to juggle multiple projects. A passion for beauty marketing is a MUST.
Skill Requirements:
·     Support Specialty retail partners & Key accounts
·     Plan & Maintain Specialty Retail Promotional Calendar & Budget
·     Manage all retail marketing planning & executions by partnering with key internal cross-functional teams & external stakeholders
·     Drive successful in-store NPD launches in orchestration with internal marketing team & Specialty Retail VP
·     Analyze Sales Data and Market Research Reports
·     Develop strong relationship with retail partners serving as the liaison with internal marketing & creative team for all in-store & digital marketing activity
·     Partner with Specialty Retail & Retail Partners to ideate, develop, & forecast sellable & non-sellable items (i.e., kits, sampling, GWPs)
·     Partner with internal Marketing & Education teams to develop in-store & online activation & event planning
·     Analyze effectiveness of marketing programs & ROI
·     Maintain & update all in-store assets (visual merchandising, displays, POG Resists, shelf copy, graphic, etc.) working closely with Creative & Marketing Brand team in driving consistent brand message
·     Maintain & update all online assets (PDP, online visuals, copy, graphic, etc.) working closely with Creative & Marketing Brand team in driving consistent brand message
·     Work with the brand marketing team to coordinate social media & influencer support across retailers
·     Prepare retail meeting presentations
·     Create detailed promotional plan with margin analysis for approval
·     Ability to manage complex and multiple priorities
·     Other responsibilities as needed
Education and/or Experience:
- BS/BA in marketing or related field preferred with 5+ years in brand management and/or retail trade marketing (Experience with Beauty Brands necessary)
- Experience/Strong background in retail trade marketing (developing programs, events, activations for key specialty retail partners)
- Experience with store merchandising strategy is required
- Must be an excellent communicator, team player and highly organized
- Creative, positive & high-energy individual with an ability to execute
- Strong Data Analytics Skills required
- Must be able to work from Corporate Office in Santa Monica as needed
If you have experience in beauty retail marketing, have a passion for all things beauty, up on the latest trends, and want to combine those skills as integral part of a dynamic team – we want to hear from you.
Location: Remote but travel to Santa Monica office for meetings as needed.
Salary: To be discussed with applicant, based on relevant experience.
About L’ANZA/DAVEXLABS:
From care to color, L’ANZA heals, seals, and protects hair around the world, while utilizing the latest technology available to keep their product performance ahead of the rest. L’ANZA, an independently owned brand manufactured in the US, is the only brand able to heal the hair from the inside out, delivering maximum shine and color that lasts. The brand maintains a green commitment by ensuring that all of products and actions support a healthy and sustainable Earth. L’ANZA is proud to be a professional, diversion-free brand, creating the finest professional haircare products, tools, and education in the world. All L’ANZA products are free of sulfates, sodium, chloride, paraben, gluten & EDTA.
L’ANZA Healing Haircare / DAVEXLABS LLC
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