SENIOR DIRECTOR, DATA & ANALYTICS
RALEIGH, NORTH CAROLINA (HYBRID)
$180-230k BASE + EQUITY
Are you ready to take the next step in your career? We have an exciting opportunity for you to become the Senior Director of Data & Analytics at a prominent D2C subscription brand. In this role, you will collaborate with marketing and product leaders to unleash the full potential of revenue growth for the business.
We’re seeking candidates who have a proven track record in the consumer brand industry, with a particular emphasis on subscription-based models. Your expertise in this area will be invaluable as you drive the brand’s success and make a lasting impact.
ROLE OVERVIEW – DIRECTOR OF ANALYTICS:
- Lead and inspire a team of marketing and product analysts, fostering a collaborative and high-performing culture.
- Apply sophisticated analytical techniques to tackle critical business challenges, including customer acquisition, virality, and optimizing LTV.
- Conduct a comprehensive analysis of business performance and trends, delivering actionable insights and root-cause analysis for rapid decision-making across commercial verticals.
- Cultivate a strong experimentation culture and establish efficient processes within the analytics and product management teams.
- Develop and implement advanced analytics models, such as predictive propensity and marketing attribution models, to drive revenue growth and enable informed decision-making.
- Create and maintain performance metrics, KPIs, and experiment results for regular reporting and analysis, ensuring stakeholders and executive leadership are well-informed.
- Serve as a thought leader, championing data-driven decision-making, analytics, and experimentation across the organization.
SKILLS AND EXPERIENCE:
- Bachelor’s degree in a quantitative field, providing a solid foundation for data-driven analysis.
- A minimum of 8 years experience in marketing and product analytics, showcasing your expertise in driving business success.
- Demonstrated leadership skills with a minimum of 3 years of experience in leading high-performing analytics teams.
- Essential experience in a Direct-to-Consumer (DTC)/B2C brand, with a deep understanding of the industry.
- Excellent knowledge of statistical analysis, predictive modeling, and experimentation techniques.
- Proficiency in SQL and Python, enabling you to extract insights from complex data sets.
HOW TO APPLY:
Please register your interest by sending your resume to April Pilon via the Apply link on this page.
Harnham
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