Position Summary:
The Channel Marketing Manager – e-Commerce is responsible for driving performance/sales for the direct-to-consumer channels for Smead and U-Brands site as well as other e-commerce partners, e.g., Wayfair.com, Officedepot.com
Essential Duties & Responsibilities:
- Promote sales through smead.com and ubrands.com e-commerce sites as well as through our eCommerce partners.
- Develop and execute effective direct to consumer growth plans for both brands that are aligned with budget and forecasts.
- Oversee execution of website content to ensure online represents both the brand and our customer needs, driving maximum sales performance.
- Increase presence of existing products online; work with various departments to ensure listing of products on website including photos and copy.
- Develop marketing plans for direct-to-consumer channels working with the brand team on digital marketing assets including email, Instagram, google ads, banner ads and other social media.
- Develop and manage digital marketing budget for the direct-to-consumer channel.
- Work with external market research company on product concepts
- Drive new product development for website with design, product management and leadership teams.
- Conduct keyword research, market research and competitor analysis providing recommendations to improve online product offerings.
- Monitor the website performance and engage with appropriate departments to ensure any disruptions to trade, customers or fulfilment are remedied in a timely manner.
- Provide recommendations to our e-commerce sites to improve performance and customer experience.
- Measure, analyze and report performance on all website activity, evaluating results against expectations.
- Present site performance analysis, identifying opportunities and recommending actions to achieve incremental growth.
HYBRID WORK SCHEDULE- 3/days in office and 2/days work from home
An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.
Education/Experience:
- 4-year degree required in marketing or related field
- Minimum of 5 years’ ecommerce marketing experience
- Ecommerce operations experience preferred.
- Experience working with marketplace facilitators (Amazon, Ebay, Wayfair, etc)
- Experience with Shopify
- Strong MS Office skills
- Strong project management skills – ability to create a plan and execute successfully on it)
- Excellent communication skills (verbal, written and presentation)
- Strong organizational and planning skills
- Strong analytical skills
- Ability to work in a matrixed organization to deliver results.
- Able to work in a fast-paced environment.
- Strong problem-solving skills.
Competencies:
- Marketing skills: Be able to oversee the marketing side of product development which includes product promotion, market research, creativity and more.
- Analytical skills: Need to have strong analytical skills to use market data for the benefit of their product in regard to strategy, development and pricing.
- Time management skills: Should have strong time management skills in order to meet product timelines.
- Problem-solving skills: If issues arise during the product development process, it’s important to have strong problem-solving skills to reach a solution with ease.
- Interpersonal skills: Be able to effectively communicate and influence several people.
- Technical skills: Need to have strong technical skills.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
U Brands
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