Summary of the Position:
The Brand Manager leads the development and execution of Marketing plans to achieve the business objectives for Orchard Valley Harvest (OVH). Responsible for leading P&L process and cross functional teams to executing marketing programs and deliver against volume, revenue and profit goals.
Functions of the Position:
- Develops Brand building initiatives that are consistent with the equity of the brand and drive profitable growth. Proactively makes recommendations within the marketing mix that optimize sales and profits. (25%)
- Champion packaging and innovation projects, including new products, reformulations and changes to packaging structure or graphics. Leads cross functional team and manages BDF process to deliver projects on-time. (20%)
- Partners with sales to identify display vehicles that profitably drive merchandising activity. Leads cross functional team in developing and managing display vehicles. Creates consumer centric sell stories for customers and participates in customer meetings when appropriate. (15%)
- Proactively manages business through analysis of shipment and IRI data. Identifies business challenges and opportunities that impact the Brand and provides recommendations to achieve volume, revenue and profit goals. (15%)
- Leads agency relationship to develop annual marketing plans, develop on-strategy creative and creates effective/efficient consumer programs. (15%)
- Leads the P&L process for innovation, packaging changes or existing product analysis. Recommends appropriate pricing and trade/marketing support levels to achieve business objectives. (10%)
Qualifications
- Bachelor of Science/Arts degree in Marketing or related business discipline; MBA highly desirable.
- Three to five years of experience in a marketing role with a consumer products company, preferably in food.
- Strong business and financial acumen.
- Strong team leadership skills and ability to work cross-functionally.
- Strong understanding of consumer insights and ability to apply to the Brand
- Base knowledge of new product launches in a marketing role
- Strong attention to detail, math aptitude, and ability to multi-task responsibilities simultaneously
- Strong written and verbal communication skills
JBSS is an Equal Opportunity Employer:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.”
John B. Sanfilippo & Son, Inc.
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