Social Content Producer

Who We Are:

Founded by a dream team of world-class cosmetic scientists, MIT engineers, and developers, Function of Beauty creates personalized shampoo and conditioner formulations that are individually filled and formulated based on one’s unique hair type, hair goals, and preferences.

Position Summary:

The Communications team is hiring for a Part-Time Social Content Producer. The Communications team leads the integrated marketing approach across PR, influencer and social media for the company with a strong focus on digital and social communications to drive brand awareness and visibility for the brand.

We are seeking a creative, self-starting individual with deep experience in creating social-first content to create and execute photography and video content that elevates the brand storytelling and aesthetic while driving engagement across organic social channels. As the Social Content Producer, you are a storyteller as much as you are a producer, as you create a wide variety of content, across social platforms, and work to bring marketing initiatives and visions to life! This position will collaborate with the Director of Social and Creative team to translate the overall brand marketing message into an aligned and innovative creative vision across Function of Beauty’s social channels.

Primary Duties and Responsibilities:

• Partner with the Director of Social and Creative Team in the planning and ideation of monthly content for organic social channels with a primary focus on Instagram and TikTok, Youtube as secondary platform.
• Define, develop and produce the Function vision through video and storytelling
• Film + edit all in-house static and video content across TikTok, Instagram Reels and Instagram Stories, ensuring proper formatting and delivery of final files
• Stay current TikTok and IG reels trends to be able to input on creative execution in-line with monthly content calendar, while ensuring every piece of content aligns with our brand voice.
• Collaborate with the social team to ensure that every piece of content is relevant and evaluate performance metrics to maximize engagement, reach, and awareness.
• Demonstrate strong understanding of social media KPI’s to help optimize and pivot social strategies, tactics and content evolution.
• Potential attend relevant brand events and shoots to capture, produce, social media content (mostly NYC)
• Create + execute original social concepts for launch campaigns and brand activations to drive engagement, education + awareness

Education/Experience:

• A minimum of 3-4 years experience in social media content creation, specifically in the social media space across beauty, lifestyle or fashion brand
• Proficiency in photo/video shooting + editing, including basic styling, studio lighting and equipment knowledge
• Demonstrated success in producing social-first content across organic social channels (Instagram and TikTok)
• Passionate about social media storytelling with an understanding of best practices with a clean, modern and highly visual aesthetic – must have work examples to share
• Ability to inspire creativity, think strategically, and be flexible

Employment Category:

• Part-Time, Non-Exempt
• $40-$45/Hr
• 6 month duration

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to successfully do the job.

Function of Beauty